, Nita Erdina3,                   Marketing strategy is a strategy designed to promote goods or services with the aim of making a profit. The purpose of this study is to find out how product development through product marketing strategies through ground coffee product marketing strategies in increasing sales of gem coffee powder products. This research is descriptive qualitative, this method is used so that the writer knows or describes the reality of the event under study. Which is where the aim of the research was to find out how a good marketing strategy is for the development of sales of gem coffee products. The results of the study show that Permata Kopi does not maximize its marketing strategy. The newly optimized strategy is the product strategy. It is better if the owner of Permata Kopi is able to reconfirm his strategy, expand the marker network and increase promotions so that people are aware of Permata Kopi products. Keywords: coffee, marketing strategy, product

Seeing the 160 years of Jiwasraya's role in the insurance industry does not reflect the condition of SOEs in serious conflicts. Theoretically, all the principles of supervision and reporting, and corporate governance are carried out well by this company. The outstanding performance and achievements of the Jiwasraya Insurance Company have led Jiwasraya to receive several prestigious awards. However, it turns out that this well-known company has a problem that has shocked the masses. This research was conducted using qualitative research methods with a descriptive approach. The researcher chose to use qualitative research methods to determine how to find, collect, process and analyze survey data. In the long term, the JS Saving Plan product poses a risk to the Jiwasraya company, as evidenced by Jiwasraya's $32.89 billion arrears in payments to Jiwasraya's JS Saving Plan product customers. Another thing about Jiwasraya's stock investment in risky companies is the previous losses due to defaults that have not been thoroughly researched and assessed. The role of OJK in settling PT Jiwasraya's unpaid insurance claims. The Financial Services Authority (OJK), as a regulator and supervisor of financial service institutions in Indonesia, is of course obliged to play a role in situations where banking and non-banking financial service institutions in Indonesia are in conflict Keyword : Strategy, customers, insurance claims.