This paper investigates practice dynamics in kitchens situated at the boundary between markets and consumption. The kitchen is conceptualized as a market-consumption junction, a space where multiple concerned actors in markets and consumption come to shape, and get shaped by, the practices in the kitchen. Drawing upon archival research of the Swedish household magazine Husmodern (1938-1958), this study traces two matters of concern in and around the kitchen: the scarcity of resources in food markets and the scarcity of time to prepare food for consumption. Findings reveal how thrifty and convenient practices became enacted, and their transformative implications for consumption, demand, and market action. The mechanisms involved in disrupting and reconnecting the dynamic elements of practices (meaning, competence, and objects) are explained through the notions of concerning, agencing, and overflows, which recursively work to redraw the boundaries between markets and consumption to establish novel practices.

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This paper explores gender categorisation in representational market practice. Drawing on the conceptual tools of constructivist market studies, combined with ethnomethodological theories of gender, this paper shifts attention from advertising representations to representational practice in markets. Based on an in-depth study of the development and marketing of a menstrual cycle tracking app, the paper analyses gender categorisation in different practices and over time. The category of women initially appears as a useful, straightforward category that becomes increasingly problematic for the company over time. Studying gender as a category that draws boundaries around entities highlights the rhetorical and practical work done by categories of gender.

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