Volunteers give their service without expecting any monetary benefit. Despite of the absence of benefits, many of them were moved to becoming a volunteer in different social institutions. Therefore, many civil society organizations (which further called CSO) are depend on the involvement of volunteers, such as Terminal Hujan and Yayasan Sahabat Anak who are much depend on the engagement of volunteers in their daily activities to run the organization. The underlying reason why people are willing to do a volunteering activities can be divided as internal and external motivation. The aim of this study was to dig internal and external motivation of volunteers who stay and allocate their time to fully involved in CSO running for marginal children education movement. This research is an embedded single case qualitative study, with unit analysis individual volunteer who has been participating and serving the CSOs for at least three years. Furthermore, this study was conducted in participatory observation and interview using open-ended questionnaire to volunteers of Terminal Hujan and Yayasan Sahabat Anak. Regarding the result of the study, volunteers stay due to internal motivation factors, such as personal satisfaction, similar personal and organizational values, concern for the beneficiaries’ future, and need for soft skill improvement. However, external motivation as the presence of training from organizations and organizational management system also strengthening volunteers’ motivation to stay.

The digital revolution has changed the face of the financial industry. One of the adoptions of digital technology in the financial industry is the presence of digital wallet. Digital wallet application is currently very popular and rapidly adopted by the mobile users due to the growth of use of the internet. The purpose of this study is to investigate the effect of perceived value, ease of use, trust, perceived security, self-efficacy, and sales promotion on consumer satisfaction and consumer loyalty to the use of digital wallets in Indonesia. This research is a confirmatory study. The conceptual framework has been formulated based on the conclusions from the previous studies on factors that influence consumer satisfaction and consumer loyalty, both in the use of digital wallets, and in other industries. The framework is then analyzed empirically using covariance-based Structural Equation Modeling. The primary data used in this study consists of 443 respondents, who are consumers (users) of digital wallets in Indonesia. The analysis reveals that: (i) the factors that influence consumer satisfaction are perceived value, ease of use, self-efficacy, and sales promotion; (ii) the factors that influence consumer loyalty are perceived value, ease of use, trust, perceived security, sales promotion, and consumer satisfaction; (iii) consumer satisfaction factor can not mediate other factors to consumer loyalty.

This research examines the effects of information sharing, peer pressure, and entertainment on attitude towards a brand. In addition, this research also examines the effects of entertainment on emotional connection, emotional connection on purchase intention, and attitude towards a brand on purchase intention. This research uses SEM (Structural Equation Modelling) method and LISREL version 8.80 as tools for data analysis. The population is people in the city of Jakarta. The number of respondents in this research amounts to 165 people. The respondents taken in this research are those familiar with healthy food of FMCG (Fast Moving Consumer Goods) type and have seen healthy food advertisements on social media. Then, this study uses quantitative methods and a hypothesis-testing approach. Firstly, information sharing has no significant effect on attitude towards a brand, unlike peer pressure having a significant effect on attitude towards a brand. Furthermore, entertainment also considerably affects the attitude towards a brand as much as it does emotional connection. Finally, attitude towards a brand has a significant effect on purchase intention. The research findings indicate that peer pressure and entertainment influence the attitude toward a brand, while information sharing does not significantly influence the attitude toward a brand. The effects of entertainment on emotional connection, emotional connection on purchase intention, and attitude towards a brand on purchase intention are significant. To reinforce purchase intention, it is suggested that entertainment and emotional marketing be maximally utilized due to the amount of influence these could generate.

These articles have been peer reviewed by the members of the Scientific Committee and approved by the Editor-in-Chief, who affirms that this document is a truthful description of the conference's review process. Review Procedure 2 Quality CriteriaReviewers were instructed to assess the quality of submissions solely based on the academic merit of their content along the following dimensions: E. H. Saragih-Editors-in-Chief of the 4 th APMRC 2022.

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