Honorific speech (politeness) or keigo is an ingrained part of the Japanese language and culture. The honorific speech may be difficult to say due to particular words, comprehension, and context-based in the Japanese business environment. As a work of modern culture, anime can be used to analyze and comprehend keigo in society. This study will analyze keigo based on context analysis and speaker strategies. The method employs a qualitative approach with data collected through content analysis from the first six famous anime works, namely Violet Evergarden. The two theories used in this study are Tokieda Motoki of Language Process Theory explained by Masako Naito and Brown & Levinson modified Politeness Theory by Hori. Based on the results, two theories could be interrelated to explain keigo, in which language process theory showed keigo politeness expression related to the ‘situation’ or ‘context’ or called bamen, and politeness theory employed the speaker's politeness strategy. The results demonstrated how the protagonist in the anime uses three types of keigo: sonkeigo, kenjougo, and teineigo, and how the situational context could affect the speaker's strategies. Situational context and speaker's strategies to use keigo could be utilized as educational tools in Japanese language pedagogy or another context.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.