The present study investigates how the interaction of materialism and money attitude affects individuals choice of car price range in recent purchases (i.e., within the past six months). Car purchase behavior in terms of car price range has also been tested for different income groups, age groups and gender in National Capital Region (India). The data was collected through judgment sampling from 164 respondents, who recently purchased a new car for their personal use. The findings revealed that there is a significant association between materialism and different attitudes regarding the amount of money used by the respondents to purchase a car during the last six months. Level of materialism varies across different income levels and money attitude differs between males and females. Income was found to be the only variable that had significant association with choice of car price range. Age and gender did not seem to affect the car purchase behavior. This research has implications for the automobile industry and organizations in allied business activities, policy makers and marketers.

Money Attitude determines the financial behavior of an individual. Both males and females are expected to demonstrate different money attitude due to difference in socialization and childhood orientations. This preliminary study attempts to determine the contrast in money attitude of males and females in Delhi and National Capital Region and present a comparative analysis in terms of their spending and saving habits. Data from 117 male respondents and 126 female respondents was collected. Money attitude was measured by adopting four sub-dimensions of Money Attitude Scale (MAS) developed by Yamauchi & Templer (1982). Descriptive analysis and independent t-test has been devised to test the dissimilarity in money attitude between male and female in Delhi NCR. The results bring about contrast across gender in terms of the four sub-dimensions of MAS. The research has implications for marketers, sociologist, economists, psychologists, and financial planners. The further research can be extended in terms of demographic factors.

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Abstract   Money plays an important role in consumer society. The perception of money determines the attitude toward money and in turn determines the behaviour of a person in situations involving money. The objective of this paper is to review and understand different conceptualities of money attitude, especially with India. It also establishes a new conceptualisation of money attitude. This paper provides the exploratory research design, and qualitative research is conducted to develop a behavioral conceptualisation of money attitude. This is a conjectural study constructed on the analysis of various notions on money attitude in literature. The contemporary conceptualisation of money attitude has been developed by comprehensive examination of descriptions and characterisations of money attitude. The novel and contemporaneous proposition of money attitude provides an imperative foundation for research on money and attitude towards money and stipulates a fundamental start point for pragmatic research.   Keywords: Money, money attitude, contemporary conceptualization, Indian perspective.