Social media is an online media, where the users can easily participate, share, and create any content such as banner, posters, videos and advertisement. Many companies use these social media as a tool to promote their products and make customers aware with their brand. On the other hand, not all companies succeed to market their products and make their products are at their customers’ awareness. The purpose of this research is to find the correlation between social media commu- nication marketing with companys brand awareness in social media. The research method for this research is quantitative research. This method collects data with explanative research type which explains the relationship between two variables. The result of this research is to show that marketing communication in a company has an impact to company’s brand awareness. In addition, this research wants to show that marketing via social media can give impact to company’s revenue. The summary of this research is to get significant information about the effect of social media toward companys brand awareness through quantitative and explanative research method due to the rising of social media.
Indonesia is a nation that ethnically and culturally unique and diverse. It has potentials to leverage the growth of its tourism sector. The sector has become important to boost not only regional and also nation- wide economic development. It can be growth further to a much larger scale by effectively utilising the pervasiveness of the information and communication technology (ICT). For example, ICT may facilitate the growth with e- tourism, which is an Internet-based marketing method. This work intends to understand the potential of using e-tourism and its effects on the development of the sector. Specifically, the study evaluates how the aspects of marketing, business, and e-tourism are affected by the use of ICT and how they affect the growth of the tourism industry. A multivariate regression model is constructed to assess the case quantitatively. The empirical model suggests that the e-tourism may contribute the growth of the tourism sector by about 40%.
Capital Markets is part of the financial market, which is related to the supply and demand of the need for long-term funding. Capital Markets was formed and developed with aims to support the implementation of national development in order to improve the distribution, growth, and stability of the national economy towards the improvement of society welfare. However, so far the capital market in Indonesia is still around 0.5% of the total population which is too small compared to capital markets in other advanced countries. One solution for increasing community involvement in the capital market, despite educating in smart and sustainable way, is developing and implementing efficient information systems, so that made it easier for market participants to undertake investment activities. This paper examines how and to what extent the role of information system enhances the capital market in Indonesia, which aims to plan the subsequent strategic step so that the development of Indonesia’s capital market is able to compete in globalmarket.
Social media is an online media, where the users can easily participate, share, and create any content such as banner, posters, videos and advertisement. Many companies use these social media as a tool to promote their products and make customers aware with their brand. On the other hand, not all companies succeed to market their products and make their products are at their customers' awareness. The purpose of this research is to find the correlation between social media communication marketing with companys brand awareness in social media. The research method for this research is quantitative research. This method collects data with explanative research type which explains the relationship between two variables. The result of this research is to show that marketing communication in a company has an impact to company's brand awareness. In addition, this research wants to show that marketing via social media can give impact to company's revenue. The summary of this research is to get significant information about the effect of social media toward companys brand awareness through quantitative and explanative research method due to the rising of social media.
The purpose of this study is to measure the service quality of online trading system implemented by PT KDB Daewoo Securities Indonesia. The study is a part of the company efforts to provide the best solution services. The study is performed to determine the influence of service quality factors on the customer satisfaction by means of ServQual method. The method takes into account five independent variables, namely, reliability (X1 ), responsiveness (X2 ), assurance (X3 ), empathy (X4 ), and tangibility (X5 ). Meanwhile, the cus- tomer satisfaction is considered as the dependent variable (Y ). The population of of the study is all 67 900 online traders at the company and the sample size is 265 traders. The data are collected via questionnaires and interviews. From the study results, we conclude that the five variables have significant influence on the customer satisfaction on the online trading system application at PT KDB Daewoo Securities Indonesia. To improve the customer satisfaction, the company should prioritize the quality- related factors, and expand and upgrade the existing facilities and infrastructures.
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