Consumers today are individuals who fulfill life needs such as shopping using e-commerce. In its fulfillment, consumers can change in terms of purchasing decisions from one e-commerce to another e-commerce. This requires the company to always have a good strategy to compete in a healthy manner in terms of business. To learn about the importance of social media marketing activity, this study will find out how much influence the social media marketing activity received by e-commerce companies has on brand equity, customer relationships and repurchase intention. In addition, the study will learn how much influence brand equity and customer relationship have on an e-commerce company's repurchase intention. In this study, the survey is conducted by distributing questionnaires to respondents online where the research sample has several questions related to the habits and behavior of respondents. This research uses a sample of 210 people who are domiciled in Indonesia. In the research model, the study uses Structural Equation Modeling (SEM) analysis and the software used for this research is IBM SPSS AMOS. The results of the influence of social media marketing activities have the largest positive influence on customer relationships, brand equity is the main and biggest factor that positively and significantly affects repurchase intention in this research model. The accumulated experience and knowledge of consumers about a brand is a factor that can influence consumers to repurchase the same brand. Brand equity not only provides immediate benefits, but also long-term benefits by retaining consumers to continue to repurchase their products. A strong brand will make consumers always remember the brand. The study explains that customer relationships do not have any significant effect on repurchase intention. The main function of customer relationships at first and now is to try to reach their consumers more broadly, especially related to purchases, but this is not proven in repurchases, especially in this study. Customer relationships in the study did not have any significant effect on repurchase intention.
Penentuan kualitas udara ambien dengan parameter PM 10 dan PM 2.5 menggunakan Gent Stacked Filter Unit Sampler dapat diterapkan dalam melengkapi parameter untuk perhitungan kualitas udara yang merupakan bagian dari perhitungan Indeks Kualitas Lingkungan Hidup (IKLH). IKLH merupakan gambaran atau indikasi awal yang memberikan kesimpulan cepat dari suatu kondisi lingkungan hidup pada lingkup dan periode tertentu. Pada rumusan IKLH yang dipublikasikan oleh KLH sejak tahun 2009-2014, parameter yang digunakan untuk kualitas udara hanya SO 2 dan NO 2. Penelitian ini bertujuan untuk melengkapi parameter kualitas udara yang digunakan untuk perhitungan IKLH dengan menambahkan parameter PM 10 dan PM 2.5. Idealnya ada 5 parameter yaitu SO 2 , NO 2 , PM 10 , PM 2.5 , dan O 3 yang mewakili perhitungan kualitas udara untuk IKLH. PM 10 dan PM 2.5 merupakan pencemar utama yang memberi dampak besar terhadap kesehatan manusia. WHO menetapkan nilai baku mutu tahunan 20µg/m 3 untuk PM 10 dan 10µg/m 3 untuk PM 2.5. Dengan data PM 10 dan PM 2.5 dari penelitian ini diharapkan dapat melengkapi parameter Indeks Kualitas Udara (IKU) dalam kajian IKLH mendatang. Penelitian ini menunjukkan hasil simulasi perhitungan menggunakan AQI calculator di Provinsi Banten, Jawa Tengah, Jawa Timur dan Bali diperoleh kriteria "baik" bila hanya dengan parameter SO 2 dan NO 2. Namun bila ditambahkan parameter PM 10 dan PM 2.5 di keempat lokasi tersebut kriterianya menjadi "sedang", kecuali Bali kriterianya tetap "baik". Hal ini menunjukkan bahwa PM 10 dan PM 2.5 merupakan parameter sensitif yang berperan dalam menentukan kriteria kualitas udara. Diharapkan dengan memasukkan parameter PM 10 dan PM 2.5 dapat diperoleh hasil IKU yang mendekati kondisi sebenarnya.
The purpose of this study is to analyze the UTAUT and Trust factors on the Behavioral Intention of BNI mobile banking users on Indonesian Migrant Workers. Performance expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, and Trust as independent variables, Behavioral intention as the dependent variable, and Gender and Age as moderators in this study. The sampling technique used in this study is a side probability as a sampling method. Where probability sampling in this study provides equal opportunities for each element in the population to be selected. Researchers used simple random sampling where the distribution of samples was carried out randomly within the population and each member had the same opportunity. Data collection was carried out by distributing survey questionnaires which were filled in by 100 Indonesian Migrant Workers' participants. The analysis tool used is Smart PLS 3.3.2. The results showed that Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, and Trust towards the Behavioral intention of BNI Mobile banking users to Indonesian Migrant Workers simultaneously. Meanwhile, partially there is an influence on the Facilitating conditions variable on the Behavioral intention of BNI Mobile banking users for Indonesian Migrant Workers, but there is no influence on Performance expectancy, Effort Expectancy, Social Influence, and Trust on the Behavioral intention of BNI Mobile banking users for Indonesian Migrant Workers. There is no influence of the Gender and Age variables in moderating the effect of the Facilitating conditions variable on the Behavioral intention of BNI Mobile banking users to Indonesian Migrant Workers.
Based on the OCBC NISP Financial Fitness Index, the financial literacy level of the Indonesian people in 2021 will be at 37.72 out of a total score of 100, which is still lower than Singapore, which in 2020 was recorded at 61. Through the data on the level of financial literacy, we can see that the level of financial literacy in Indonesia is still low which has the potential to influence every decision of the community regarding financial management. Knowledge, and public understanding of finance or financial literacy must be improved so that people can determine, manage, and choose appropriate, effective, and efficient financial instruments, as well as the need for an understanding of every financial risk that exists in each financial instrument or product so that financial cases What is happening now will not happen again in the future Hasil OCBC NISP Financial Fitness Index menyebutkan bahwa tingkat literasi keuangan masyarakat Indonesia pada tahun 2021 berada di level 37,72 dari total skor 100, yaitu masih lebih rendah dibandingkan dengan Singapura yang berada pada level 61. Melalui data tingkat literasi keuangan tersebut, dapat kita ketahui bahwa tingkat literasi keuangan Indonesia masih rendah yang akan berpotensi mempengaruhi setiap keputusan masyarakat terhadap pengelolaan keuangannya. Pengetahuan dan pemahaman masyarakat terhadap keuangan atau literasi keuangan harus ditingkatkan agar masyarakat dapat menentukan, mengelola, dan memilih instrumen keuangan yang tepat, efektif, dan efisien, serta perlunya pemahaman akan setiap risiko keuangan yang ada pada setiap instrumen ataupun produk keuangan sehingga kasus-kasus keuangan yang terjadi saat ini tidak terulang kembali di masa yang akan datang
This research examines the effect of innovation strategy towards operational performance of manufacturing companies in Sulawesi. Dimensions of innovation strategy are leadership orientation, process innovation, product innovation, and implementation of innovation. Operational performance is measured by using productivity, volume of production defect, warranty claims cost, quality cost, and full on time delivery to consumers. Data collecting was conducted through questionnares, which consisted of 63 respondents. Data is processed with multiple regressions. Results of this research indicate direct significant effect among the dimensions of innovation strategy to the operational performance of manufacturing companies. But not all of them have an effect on operational performance of the manufacturing company. Process innovation, product innovation, and implementation of innovation give significant effect to the operational performance. Leadership orientation does not give significant effect to the operational performance of the manufacturing companies in Sulawesi.
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