New Era of Television in the Perspective of Media Convergence. The development of internet technology has led to changes and developments in the world of mass communication. Because of the internet, new media emerges. The emergence of new media is changing the way people get information through the media. Initially, people got information and news through conventional media, such as newspapers, radio, or television. To be able to continue competing as a source of information demanded by the public, television media also innovates by converging. Convergence is a combination of several types of media and is present in the form of a digital platform. This research is a library research that aims to find out media convergence conducted by television media, especially in changing platforms from conventional television to digital media. Media convergence enables professionals in the mass media field to deliver news and present information and entertainment using a variety of media. The government as the regulator is fully responsible for creating regulations that can protect all elements of society from the bad influence of the media. Regulation becomes a logical consequence of the game of cultural symbols displayed by convergent media. The goal is clear, which is to avoid a conflict of interests that makes one party harmed, especially the users or the public, for they usually become the victim of the implementation of a convergence. ABSTRAKPerkembangan teknologi internet telah menimbulkan perubahan dan perkembangan dalam dunia komunikasi massa. Karena internet, muncullah media baru atau new media. Kemunculan media baru tersebut mengubah cara masyarakat mendapatkan informasi melalui media. Awalnya, masyarakat mendapatkan informasi dan berita melalui media konvensional, seperti surat kabar, radio, atau televisi. Untuk dapat terus berkompetisi sebagai sumber informasi yang diminati masyarakat, media televisi pun melakukan inovasi dengan cara berkonvergensi. Konvergensi adalah penggabungan dari beberapa jenis media dan hadir dalam bentuk platform digital. Penelitian ini adalah penelitian library research yang bertujuan untuk mengetahui konvergensi media yang dilakukan oleh media televisi khususnya dalam mengubah platform dari konvensional ke media digital. Konvergensi media memungkinkan para profesional di bidang media massa untuk menyampaikan berita dan menghadirkan informasi dan hiburan, dengan menggunakan berbagai macam media. Pemerintah selaku regulator bertanggung jawab penuh menciptakan regulasi yang dapat melindungi segenap elemen masyarakat dari pengaruh buruk media. Regulasi menjadi konsekuensi logis dari permainan simbol budaya yang ditampilkan oleh media konvergen. Tujuannya jelas, yakni agar tidak terjadi tabrakan kepentingan yang menjadikan salah satu pihak menjadi dirugikan. Terutama bagi kalangan pengguna atau publik, pihak ini biasanya menjadi pihak yang paling sering menjadi korban dari implementasi konvergensi.
This study was conducted based on the results of research from several survey institutions which explained that there was an indication of shifting patterns from old media to the new media. The researchers wanted to know the level of satisfaction of the youth in using the new media among the community with the students of Universitas Sebelas Maret, generation 2015 to 2017. In this study, the researchers used the Uses and Gratification approaches. The researchers also use quantitative analysis and the Slovin formula to calculate samples of respondents from each generation. The frequency distribution analysis technique was used to calculate the frequency of data and then procentaged. The result of this study is that there is a high level of satisfaction where the majority of the respondents feel that they get the satisfaction they want or look for when watching talk show program through Youtube.
A survey of media consumption in several cities throughout Indonesia shows that television use still dominates. The results of a survey conducted by the Indonesian Broadcasting Commission explained that television programs considered to have quality with a high standard value of 3.04 were talk show programs. The purpose of this study is to examine the use of media and its underlying relationships based on the standpoint of the uses and gratification theory. This research uses theories of uses and gratification. The theory of uses and gratification considers that mass media do not have the power to influence the audience, but the audience using mass media is certainly based on different needs. An explanatory quantitative approach is used in this study to explain a social phenomenon that can be measured. Correlation test results in this study explained that the entertainment satisfaction obtained by respondents did not come from the intensity of the respondents when watching talk show s through television media, but the high level of entertainment satisfaction obtained by respondents came from the magnitude of the desired information motive.
Media televisi merupakan bagian yang tidak dapat terpisahkan dari kehidupan masyarakat di Indonesia. Hampir semua rumah mempunyai televisi terutama dipulau Jawa. Hasil dari beberapa lembaga riset ternama menjelaskan bahwa penggunaan media televisi masih sangat diminati dikalangan masyarakat. Akan tetapi seiring perkembangan jaman, hadirnya media baru dengan platfom digital serupa tahun ke tahun semakin meningkat dan mendominasi. Terutama dikalangan anak muda, karakter media baru yang lebih felksibel membuat keberadaan media baru tersebut semakin digandrungi. Hasil penelitian ini menunjukan bahwa adanya perubahan pola penggunaan media konvensional ditunjukan oleh hasil rendahnya tinggkat menggunaan media televisi dengan indikasi khalayak mulai beralih menonton program televisi melalui platfom digital lain seperti youtube. Dibutuhkan sinergisitas, kreatifitas, dan kualitas program yang baik agar media televisi masih dapat terus eksis menghadapi pesatnya perkembangan teknologi di era digital
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