Penelitian ini guna mengetahui asumsi responden tentang Gaya Hidup Berbelanja, asumsi responden tentang emosi positif dan asumsi responden tentang pembelian impulsif, serta seberapa besar Gaya Hidup Berbelanja serta emosi positif berpengaruh terhadap pembelian impulsif baik secara simultan maupun parsial. Metode riset ini mengunakan, descriptive serta verifikatif dengan pendekataan kuantitatif,jumlah sampel 100 responden. Metode analisis yang digunakan ialah Uji Regresi Linear Berganda, Uji Asumsi Klasik, Korelasi dan Uji Hipotesis serta menggunakan alat bantu software SPSS v21.1.Hasil penelitian diperoleh bahwa consumer Merdeka Arcade Factory Outlet sudah memiliki Gaya Hidup Berbelanja cukup baik, consumer Merdeka Arcade Factory Outlet sudah memiliki emosi positif yang tergolong baik, consumer Merdeka Arcade Factory Outlet sudah memiliki pembelian impulsif yang tergolong cukup baik.Sehingga pada variable Gaya Hidup Berbelanja serta emosi positif secara bersama-sama memiliki pengaruh signifikan terhadap pembelian impulsif.

The aim of this research is to find evidence on the impact of market orientation to marketing performance through value creation in small and medium enterprises (SMEs) of knitting industry in Bandung, West Java. The methodology used in this research is descriptive and verification analysis conducted to 281 respondents of SMEs in Sentra Rajut Binong Jati in Bandung. Structural Equation Modeling (SEM) is used in hypothesis's testing using LISREL 8.7 software as the analysis tool in accordance with the research aims. The research result shows that market orientation has no direct impact on marketing performance but has a positive and significant indirect impact to marketing performance with value creation as intervening variable at small and medium enterprises (SMEs) of Binong Jati in Bandung.

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Social media is now straightforward to use and accessible for anyone including in the business world as a market opportunity. The purpose of this scientific work is to explore the use of social media in attracting consumer’s attention to the culinary business as a promotional medium. In this scientific work the author used descriptive methods that provided a detailed description of the matter in writing. The results of the writing made to see the scope of social media influence the selling power of the culinary business. The discussion in this study refers to social media studies that foster business opportunities which focus on the culinary world. In conclusion, social media has a massive chance in the culinary business to fascinating consumers. Also, promoting in social media lessen the promotional costs than promoting conventionally, it is making the entrepreneurs easier in order to offer their products to public.

Bandung is a city with a sizable industrial fabric. One of fabrics industry that is Cigondewah Sentra fabrics Bandung, after decades of operation and get the title as the longest fabric sales market in Bandung. The number of entrepreneurs engaged in textile creating a very tight competition among businesses, therefore the necessary attention to the capabilities of Business Networking and Social Media that can improve business performance. This study aims to examine the effects of business networking capabilities and social media have on business performance. “The method used in this research is descriptive analysis and verification.” In purposive sampling. While collecting the data, the technique used is through interviews and questionnaires. The analysis used in this research is multiple regression analysis. These results indicate the ability of business networking and social media influence on business performance. Variable social media into variables that have the greatest influence than the variable effort capabilities, namely the social media variables that are in both categories while variable business networking capabilities in a category quite well.   Keyword: Business Network Capabilities, Social Media, Business Performance