The covid-19 pandemic has changed the lives of economic agents, making survival a critical issue and attention to small businesses sectors is crucial because they lack savings for survival. For example, Mama Aris was a gadde-gadde businesswoman who survived the pandemic and financial issues after her husband retired. Therefore, this study aimed to unravel Mama Aris's resilience as a paggadde-gadde in managing her business finances during the pandemic. Using phenomenology methodology, the study showed toughness from speech, tears, voice intonation, and body language of informants while telling their stories. The triangulation technique was used in order to obtain accurate data. The results showed that the tears and words of paggadde-gadde were caused by the financial difficulties and life during the pandemic in the isoman period. However, mama Aris had hopes again when talking about diversifying products. gadde-gadde's income was turned into capital for making new products orders by the management. Moreover, there was an additional capital for gadde-gadde supplies. Mama Aris gained knowledge that was used as a new finding in small and medium enterprise study. This had important implications in solving small business actors with financial difficulties in the future. This is an open-access article under the CC-BY-SA license
L’objectif majeur de cette recherche est de décrire les éléments de la publicité aidant les apprenants du sixième semestre à comprendre la culture dans la publicité télévisée. C’est une recherche descriptive comprenant 20 répondants du sixième semestre au programme pédagogique du français. La recherche utilise trois publicités télévisées française : Renault Twingo, Rustique et Orange Surprise. Les méthodes utilisées dans cette recherche sont la documentation et le test. La documentation est utilisée pour avoir les informations sur les répondants et le test est utilisé pour savoir la compétence des étudiants à comprendre la culture présentée dans la publicité télévisée française, et les éléments aidant les apprenants au processus de compréhension. Dans cette recherche j’utilise la validité de construct pour avoir la validité de l’instrument et j’utilise la méthode test-retest pour tester la fiabilité de l’instrument de cette recherche. Le résultat du test montre que 45% des répondants peuvent comprendre la moitié de la culture de la publicité télévisée française. Il y a trois éléments qui aident les apprenants à comprendre la culture dans les publicités. Ce sont la parole d’acteur, l’image, et la musique. Mais l’élément le plus dominant est l’image. The main objective of this research is to describe the element of advertising helping sixth-semester students to understand French culture in French television advertising. It is a descriptive research with 20 sixth-semester respondents of French educative program. This research uses three French television ads: Renault Twingo, Rustique and Orange Surprise. The methods used in this research are documentation and test. The documentation is used to have the information about the respondents and the test used to know the competence of the students to understand the culture presented in the French television advertising, and the elements helping the students in the comprehension process. In this research I use the validity of construct to have the validity of the instrument and I use the test-retest method to test the reliability of the instrument of this research. The test result shows that 45% of respondents can understand the culture of French TV advertising. There are three elements that support learners to understand culture in advertisements. These are the actor's word, the image, and the music. But the most dominant element is the image.
Desa Masagena merupakan desa yang memiliki banyak sumber daya kelapa, namun potensi tersebut belum terjamah oleh masyarakat Desa Masagena. Kelapa hanya di ambil santannya, dijadikan minyak produksi rumahan dan kelapa mudanya langsung di konsumsi. Selain hal tersebut, kelapa di masagena hanya di tumpuk atau langsung di jual, padahal sumber daya tersebut berpotensi menjadi suatu produk yang bernilai ekonomis. Belum ada kesadaran masyarakat untuk memberdayakan potensi kelapa yang ada disekitarnya dikarenakan masyarakat khususnya para perempuan tani belum memiliki pengetahuan dalam mengolah kelapa sehingga memiliki nilai jual. Kegiatan pengabdian kepada masyarakat IAIN Kendari ini menggunakan pendekatan Participatory Action Research (PAR), dimana kegiatan dimulai dengan melakukan riset terlebih dahulu berupa wawancara awal kepada masyarakat untuk mengetahui tingkat pemahaman calon peserta. Metode yang digunakan adalah survey, observasi, dan demonstrasi produk langsung di Desa Masagena. Jalannya kegiatan pengabdian masyarakat dilakukan melalui tiga tahap, yang pertama penyampaian materi dan pengenalan produk, sesi kedua demonstrasi produk olahan kelapa berupa cookies, oriflakes, dan permen, dan sesi yang terakhir adalah tahap pengemasan produk. Kegiatan dilaksanakan pada tanggal 29 Januari 2022 mulai pukul 10.00-15.00 WITA. Peserta kegiatan ini adalah perempuan tani yakni remaja putri dan ibu rumah tangga di Desa Masagena sebanyak 52 orang. Kegiatan pelatihan pemberdayaan ekonomi kerakyatan ini memanfaatkan kelapa utuk setengah tua, menjadi olahan lezat seperti cookies, oriflakes dan juga permen yang dikemas cantik dan diberi brand produk yaitu kalukukis untuk cookies, cocokrip untuk oriflakes, dan cocandy untuk permen. Pelatihaan pemberdayaan ekonomi kerakyatan melatih dan menambah wawasan masyarakat Desa khususnya para perempuan Desa untuk berentrepreneur juga mendorong peningkatan ekonomi keluarga masyarakat Desa.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.