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The Netherlands has traditionally been considered an iconic ‘unitary’ rental housing market in which social and private sectors directly compete. More recently however, this unitary market has been undermined by changes in the status of housing associations, the privatization of social housing stock and the promotion of home ownership. It has subsequently been suggested that the Netherlands is drifting toward a ‘dualist’ system in which social and private sectors are critically unequal. This paper takes on this claim, providing, on the one hand, palpable evidence of the waning influence of the unitary housing system in the Netherlands and, on the other, a deeper examination of processes of dualisation as well as the outcomes. We focus on Amsterdam, where housing privatization has been most intense. We specifically draw on a geospatial analysis of changing tenure distributions at the neighbourhood level as well as a household analysis of the shifting profile of tenants and home owners to show how the unitary rental market, which helped establish Amsterdam as an iconic ‘just city’, has been unraveling. We demonstrate the relevance of the unitary/dualist model to understanding contemporary urban processes, especially those featuring social and economic polarization.