Purpose – The purpose of this study is to identify an appropriate factor structure that may be utilized to effectively measure a hotel’s performance relative to service quality in a mid-scale setting. Customer perceptions of service quality in mid-scale hotels have largely been ignored; the focus of researchers has been the upscale (4-star) and luxury (5-star) segments. Design/methodology/approach – A 27-item questionnaire is utilized to measure service quality with an initial sample size of over 2,500 respondents. Principle component analysis is utilized to determine the factor structure and regression analysis to determine which factors may serve as predictors of a hotel’s ability to meet customers’ expectations and to provide value. Findings – A three-dimensional model emerged from the data, consistent with the theorizing of Rust and Oliver (1994), which includes the service product, service delivery and service environment. The service environment is the strongest predictor of a hotel’s ability to meet guests’ expectations and to provide guests with value within this context, which is inconsistent with findings in upscale and luxury hotels. Research limitations/implications – The generalizability of this research may be challenged, as the study was conducted within the context of an oceanfront resort destination dominated by leisure travelers; however, the study may be replicated in additional settings to determine if a similar bundling of service quality attributes occurs in other mid-scale settings including business hotels, as well as economy hotels. Practical implications – A three-factor model may be more appropriate for assessing service quality in a mid-scale (3-star) environment. In this setting, the service environment and service product may be more important measures of service quality than service delivery. This is an important finding, as many mid-scale and select-service, as well as new mid-scale, lifestyle hotel concepts, attempt to drive profitability by deemphasizing service delivery or by utilizing technology to facilitate service delivery. These findings may also assist operators of mid-scale hotels in improving guests’ perceptions of quality, which has been found to increase perceived value and may positively influence purchase or revisit intentions (Kashyap and Bojanic, 2000). Originality/value – Service quality research has been conducted, almost exclusively, in first-class (4-star) and luxury (5-star) hotels, while the majority of hotels do not fall into these categories. Although guest expectations relative to service quality may be lower in more moderately priced, mid-scale hotels, service quality remains a critical variable that influences a guest’s decision to return or recommend a hotel to others. Many travelers now utilize online reviews to minimize purchase risk by seeking information relative to service quality when selecting a hotel. Consequently, it is more important than ever that service quality is understood in hotels at all service levels. The present research contributes to filling this gap in the literature.

Assessing educational outcomes has been an ongoing activity for higher education over the past several years. This concern is important for business educators as well. Regardless of any problems institutions have experienced, there is definitely a need to continue for many reasons: e.g., mandates by state legislatures, accreditation bodies and others, and its potential as an input into strategic planning. Thus far, assessment activities have consisted of a proliferation of methodologies ranging from student portfolio analysis to standardized testing. This paper specifically examines the use of importance-performance analysis for an evaluation of the business core curriculum, as well as some differences among major areas of study, at two distinct points in time.

States that the workplace is becoming an increasingly stern taskmaster in its demands for literate employees. However, employees may be moving in the opposite direction, resulting in a so‐called “literacy gap”. To make progress towards eliminating this gap, it is necessary, first, to investigate the extent of the problem, or whether there truly is a problem. This is the purpose of this exploratory study, which seeks to focus on the identification of the problem. Using various readability indices, the study examines examples of a typical organization’s reading expectations in terms of grade and difficulty levels. Representative samples from high school textbooks are examined to ascertain the existence of a reading level gap. Three particular readability indices are selected for use. The methodology utilized involves the transcription of selected pieces of both job‐ and education‐specific literature. Each piece is analysed using the readability indices, with resulting measurements of readability providing some indication of the assumed educational level of the reader.