This study explores how value congruence contributes to the formation of trust in e-businesses, and how trust and value congruence influence consumers to share personal information. It is hypothesized that the perceived values of organizations regarding moral, social, environmental and political causes can have an effect on the trusting beliefs of e-commerce consumers and their willingness to disclose private personal information. A total of 775 subjects rated their perceived value congruence with organizations, their trusting beliefs, and the types of information they would be willing to disclose. This study finds that value congruence not only plays a role in mediating the trust of consumers for the organizations, but it also has a strong effect on determining their willingness to disclose personal information. In some cases, the influence of value congruence is greater than that of trust, even though trust has been touted in the literature as one of the most important factors in ecommerce. This research expands prior work by using structural equation modeling to test the relative strength of the effect of value congruence on each dimension of trust and the overall trust level, as well as its direct effect on behavioral intentions in terms of information sharing for non-profit and for-profit organizations.
A model is presented for analyzing the effects of involvement, source credibility, and location on consumers' reactions to price changes. The model is based on a schema proposed by Jacoby and Olson (1977) to explain consumers' reactions to price. Evidence is presented that strongly indicates that involvement, source credibility, and location importantly affect the size of the price change required to motivate consumers to switch suppliers.
This paper presents the principal findings of the most comprehensive study yet undertaken of payment errors in the unemployment insurance (UI) program. Among the five states studied—Illinois, Kansas, Louisiana, New Jersey, and Washington—the percentage of benefit weeks with payment errors ranged in 1981–82 from 12 percent to 52 percent, with an average of 26 percent. In each state, overpayments greatly exceeded underpayments, with inadequate job search efforts the primary cause of the overpayments found. The authors discuss the implications of their findings for previous research and for UI program administration.
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