The issue of green entrepreneurship has been receiving a great deal of attention. The purpose of this chapter is to indicate the importance of green entrepreneurs in the quintuple helix model with a supportive role of sustainability-oriented innovation intermediaries. In order to create a detailed review of the critical points of current knowledge on relationship between green entrepreneurship and the quintuple helix model, we employ a systematic literature review methodology. Thereby, the arguments based upon broadly accepted facts are presented and systematized.

The Nature of innovation management is referred in literature as shortterm process with immediate cost, and as long-term benefits and other outcomes (Dodgson, Gann, Phillips, 2016, p. 6). The concept of innovation has long been dominated by a technical approach to the innovation process, despite the economic arguments exposed by one of the precursors of the theory of innovation and, at the same time, the school of evolutionary economics-Joseph Alois Schumpeter. Frequently, in the context of innovation, it is pointed out that organizational and marketing aspects play a part in the successful introduction of innovation onto the market. The aim of the study is to identify the evolution of innovation processes leading to new innovation paradigm, based on networking and openness. The method of desk research was used in the study to demonstrate the differences between six types of innovation processes, including science push, demand pull, coupling, interactive, integrated, networking and open innovation ones, and ten types of innovation, treated as a result of the process. In the new paradigm of innovation the risk of a result (type of innovation) is reduced by the way it was achieved (the process of innovation). Reduction of innovation's risk is possible when an innovator uses both own and other entities' resources in the process. The nature of modern innovation management has been changed from technical activity pushing novelties to a market into economic factors helping to define possibilities of positioning a new solution even before production.

Purpose This paper aims to present concepts and tools for developing place branding that protects places from overbranding, redundant promotion and excessive tourism. Design/methodology/approach The concept of a product-based place brand that reflects local ways of life and local identities was introduced. A combination of projective, typological and narrative methods was applied. Three focus groups composed of future place managers were held in three countries (N = 27) to develop place brand vocabularies and typologies of verbal characteristics of abstract places as products for internal users (residents). Findings In most cases, the place brand vocabularies were consistent and compatible within each abstract type and were unique (mutually exclusive) between the types. The vocabularies contained both detailed and more generalized elements. For each place, short formulations of the general concept were found. Each brand vocabulary reflected the institutional, socio-psychological, cultural, historical and geographic differences of the countries involved in the research. Originality/value A conceptual and methodological framework for creating place brand vocabularies is offered, and it describes the close relationship between multiple internal brand attributes and their concise expressions appropriate for communication and high differentiation among brand attributes that facilitate the recognition of branded places by target and non-target audiences. The framework is applicable for designing verbal attributes of place brands for specific places to avoid overbranding effects.

Currently, due to the calamity of unplanned harvesting, the amount of biomass from wood products has increased. Forests occupy 33.7% of the total area of the Czech Republic; therefore, wood and non-wood forest products are important renewables for the country. Wood biomass consists mainly of branches and bark that are not used in the wood or furniture industry. However, it can be used in bioenergy, including wood processing for fuel. As spruce production in the Czech Republic increased from the planned 15.5 million to almost 36.8 million trees in 2020, the price of wood biomass can be expected to be affected. This study aims to develop a predictive model for estimating the decline in the price of wood biomass for wood processors, such as firewood or sawdust producers, as well as for the paper industry. Wood biomass prices are falling with each additional million m3 of spruce wood harvested, as is the decline in wood pulp, which is intended for the paper and packaging industries. The proposed predictive model based on linear regressions should determine how the price of wood biomass will decrease with each additional million harvested spruce trees in the Czech Republic. This tool will be used for practical use in the forestry and wood industry. The linear regression model is suitable for practical forestry use due to its simplicity and high informative value. The aim of the research is to model the dependence of the prices of firewood in the form of wood briquettes and pellets for domestic and industrial processing, as well as the prices of wood pulp on the volume of unplanned logging. It is a guide for the practice of how to use excess spruce wood from unplanned mining in the field of alternative processing with a sustainable aspect for households or heat production for households. The intention is to carry out modelling in such a way that it does not include prices of higher quality wood assortments, which are intended for the woodworking industry.

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