In this paper, a new analysis is presented of the social and ethical orientation of small firm owner‐managers. Using exploratory qualitative empirical evidence, it is proposed that there are four “frames” of perceiving the social perspective of the small business. These are profit‐maximisation priority, subsistence priority, enlightened self‐interest and social priority. If policy makers wish to influence the ethics of small firms, they need to be aware of this diversity of viewpoints and move beyond the notion of the profit‐maximising, rational economic entrepreneur as the standard image of the small business owner‐manager.

The poor environmental performance of small and medium-sized enterprises (SMEs) in the UK has been attributed to a wide range of barriers, both internal and external to the firm. However, the debate has seldom considered the interplay of factors beyond 'the firm'. In order for the debate to progress we emphasize the importance of situating the environmental practices of small firms within a context of national policy arrangements. A lack of institutional enfranchisement for SMEs in the UK is a key factor in understanding why environmental policies have yet to be successful in encouraging more environmentally proactive behaviour within this sector.

This article explores the different approaches taken to environmental regulation of the small firm in the UK and The Netherlands and the relationship of such regulation with the attitudes of small business owner‐managers. Using evidence from 40 interviews with businesses in both countries, we contrast the engagement and orientation of these enterprises with the business‐environment agenda. In both countries, government rhetoric stresses the harmony between business and environmental objectives: on the ground, attitudes of owner‐managers stress that these goals are far from complementary. In the UK, owner‐managers feel that environmental issues are a legitimate area of concern, but government should take the lead in addressing business‐environmental issues. Here, businesses are reacting to a policy context where environmental issues are seen as either a cost on the business, or presented as having simplistic win‐win outcomes. Businesses themselves, however, perceive it very much as an additional burden. In The Netherlands, SMEs have been targeted by the State by joint regulation through legislation, licensing and voluntary initiatives. This results in generally higher levels of environmental care. Small firms in The Netherlands appear to have accepted the importance of this and their shared responsibility for environmental care. In view of the shifting business‐environment policy debate in the UK, it is unlikely that the current reliance on voluntary initiatives and economic incentives will bear fruit. Different approaches may need, therefore, to be explored.

Abstract:In this paper, the approaches of a sample of small firms to environmental issues in the UK and the Netherlands are compared. The study makes a contribution by addressing the lack of research on small firms and the environment, as well as offering insights into the influence that cultural, institutional, and political frameworks can have on small firm owner-managers’ attitudes to external issues. The environment is considered here as an ethical issue, drawing on work on the environmental responsibility of business by both Bowie (1990) and Hoffman (1991). It is argued that the approaches to the environment identified in this study by Dutch and UK small firm owner-managers do not fit in with the positions of either Bowie or Hoffman. The concept of stakeholder cooperation is proposed as a more realistic alternative.

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