The shift from a linear model to a circular model can significantly reduce the negative pressures on the environment and contribute to restoring biodiversity and natural capital in Europe. In this view, research and innovation (R&I) play a relevant role in setting the modalities of this transition. Therefore, the European Commission (EC) recently promoted dedicated research activity instruments in this vital area of the economy and in society as a whole. This paper aims to shed light on current public efforts on R&I supporting the transition to the CE (circular economy) model, opening a critical debate on the actual relevance of the CE in current R&I policy with its major research policy schemes in the recent programming periods of 2007–2013 and 2014–2020. Looking at the most significant EC programs sponsoring R&I, it seems that the will to increase the sustainability of the agri-food system and to foster the socio-technical transition towards circularity is evident but not very relevant. The data presented leaves some open questions concerning the effective commitment of European countries to promoting resource efficiency via R&I.
Nowadays, scholars, entrepreneurs and policy makers focus their attention on food-related health challenges, nutritional value and food safety. Among these themes, the use of processed animal protein developed from insects as alternative food source is increasingly debated. The main goal of this paper is to contribute to filling this gap with an empirical analysis focused on the willingness of Italian potential consumers to eat insect-based food. By applying the conjoint analysis technique, the study identifies the cause of consumers’ reactions to novel food based on cultural bias rather than on ‘neophobia in itself’ or on knowledge about the product. In this new scenario, the companies operating in the food sector could reduce this bias by devising effective marketing strategies that are oriented to underline the link between consumption of insect-based food and the associated nutritional benefit. In other terms, consumption based on cultural elements can be seen as the result of a strategic dynamic process.<br />
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