Aim  The jaguar, Panthera onca, is a species of global conservation concern. In Mexico, the northernmost part of its distribution range, its conservation status, is particularly critical, while its potential and actual distribution is poorly known. We propose an ensemble model (EM) of the potential distribution for the jaguar in Mexico and identify the priority areas for conservation. Location  Mexico. Methods  We generated our EM based on three presence‐only methods (Ecological Niche Factor Analysis, Mahalanobis distance, Maxent) and considering environmental, biological and anthropogenic factors. We used this model to evaluate the efficacy of the existing Mexican protected areas (PAs), to evaluate the adequacy of the jaguar conservation units (JCUs) and to propose new areas that should be considered for conservation and management of the species in Mexico. Results  Our results outline that 16% of Mexico (c. 312,000 km2) can be considered as suitable for the presence of the jaguar. Furthermore, 13% of the suitable areas are included in existing PAs and 14% are included in JCUs (Sanderson et al., 2002). Main conclusions  Clearly much more should be carried out to establish a proactive conservation strategy. Based on our results, we propose here new jaguar conservation and management areas that are important for a nationwide conservation blueprint.

Jaguars (Panthera onca) and pumas (Puma concolor) are sympatric over much of their geographic range in Mexico and South and Central America. We investigated diets of these felids in and around the Chamela-Cuixmala Biosphere Reserve in western Jalisco, Mexico. Diets were determined from scat analyses and documentation of prey cadavers. Relative biomass of each prey species consumed by pumas and jaguars was estimated from analysing 65 puma and 50 jaguar scats collected from 1995 to 1998. Both jaguars and pumas fed mainly on mammals, with white-tailed deer (Odocoileus virginianus) dominating the biomass of the diet of each species (54% and 66% respectively). There was a high degree of overlap between jaguar and puma diets, but pumas had a broader food niche than jaguars, and their ability to exploit smaller prey may give them an advantage over jaguars when faced with human-induced habitat changes.

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