Although previous work has shown the complexity of motives behind the VOX vote, its emergence is often associated mainly with the Catalan conflict. Our analysis shows that VOX’s first electoral success was marked importantly by preferences related to territorial conflict, but also by opposition to immigration, authoritarianism or ideology. The main contribution of the paper lies in demonstrating something that until now had not been empirically verified: the relevance of anti-feminist attitudes amongst the VOX electorate. This shows how, since its onset, these voters have not been so different from voters of other European radical right-wing parties, and how VOX has channelled into elections the reaction against different expressions of a more diverse and egalitarian society.