Halal is not solely a religious issue; it has reached the domain of halal trade and become a global halal trademark for quality affirmation. Today, halal has become a noteworthy issue in trading and trade related matters. Many countries consider halal as a new trademark for marketing. Halal labeling serves as a medium for strengthening the belief of Muslim consumers. It is a symbol of guaranteeing the purity of manufacturing the products. This promising large halal market has created an intensified attention around the world. Muslim and non-Muslim countries are developing their own halal matters, halal certification process, laws and regulations in order to compete for the global halal market. Countries with minority Muslim populations such as Singapore,

In a culturally diverse country like Malaysia, halal logo plays an important role for Muslims to differentiate between halal and haram under the purview of Shariah principles. Product labeling provides a variety of choices to the consumers, contributing towards the value and usefulness of the products. The general thoughts of a consumer about food labeling are information about specific characteristics and the identification of food products with certified quality. However, halal labeling is a contemporary phenomenon and getting halal food itself is a challenging task. On the other hand, it is not easy to investigate the product once the food is packed. As a result, the Muslims depend on the responsible authority to check the status of halal and harmful products. Nevertheless, implementing halal certification in Malaysia is a voluntary act that creates some issues with illegitimate and unlawful use of the halal logo and halal certificate. That action impinges on the sensitivity of Muslim consumers in Malaysia and therefore, they may hesitate to buy or have doubt in selecting food and other goods for their consumption. This article describes some of the important issues regarding halal logo, explores the governments initiatives taken to expand the laws regarding the

Muslims consciously employ Shariah requirements in every aspect of their lives. It is their religious obligation to segregate between halal and haram. In the contemporary period, halal food is the most discussed matter around the world and the demand for it is on the rise. Taking this demand into consideration, the halal industry has become an important topic in Malaysia. The nation has standards and certification for halal, but the effectiveness of this system is dependent on a comprehensive and sound organizational structure. This study will examine how important the halal certification is in ensuring that the demand for halal food in Malaysia is met as well as the improvement of the halal industry and the extent halal certified food guarantee the rights of Malaysian Muslim consumers in compliance with Shariah principles. Presently, an issue relating to halal certification has become an important part of the industry. Malaysia is one of the pivotal and uprising stakeholders in the world's halal market.