The article is devoted to the importance of marketing activities at the enterprise from the point of view of top and middle managers. One of the factors that ensures the effective functioning of enterprises is its management of marketing activities, as well as the understanding that marketing plays a key role in achieving great business success. The main stages of the marketing plan and specific marketing measures are highlighted, which will allow the enterprise to effectively manage marketing activities in order to achieve the goals. A research model of marketing activities has been developed, which includes three characteristics of the enterprise: its type, size (number of employees) and the main type of activity(production).The types of marketing activity are identified in the study. They were all divided into six groups (product management, price management, distribution, communications, marketing research, marketing planning), four of which represent elementsof the typical marketing mix, and the others cover marketing planning and marketing research.According to the assessments of senior and middle managers, the marketing function of price management was found to be less important than marketing planning andproduct management. Communication was rated as less important than product management.Ratings of the importance of some marketing activities also differed depending on the size of the company, with managers of small companies (up to 50 employees) rating marketing planning and marketing research as less important to them than managers of large companies. The management of a company that bases its main strategy on price indicated a greaterimportance of price management than other companies. The assessment of the importance of marketing activities also varied depending on the presence of a marketing department at the enterprise. Managers of enterprises that had a marketing department rated the importance of almost all marketing activities higher than did managers of enterprises that did not have a separate marketing department.

This article has been retracted. Please see: Retraction of published article due to the author’s proposal - 5 June 2023 The article is devoted to creating a reliable algorithm for testing the quality of the education system, determining the system’s relationship with the goals of sustainable development, and the resolution of indicators of the socio-economic impact of the system. The substantiation of the application of analogies between testing software products and testing the dynamic system “quality of education” is presented. A type of relationship between the goal of sustainable development SDG 4 “Quality education” and other goals of sustainable development, particularly with SDG 8, “Decent work and economic growth” through the criteria for evaluating educational programs, is proposed. Based on the bibliometric analysis, the indicators of the socio-economic impact of the “quality of education” system are highlighted. The general algorithm for testing the design and the structural and logical diagram of the relationship between internal and external testing of the system are presented.

The article examines the current problem of international communications of administrative management in the conditions of sustainabledevelopment, and also substantiates the need to apply a systemic approach to its solution. The world is becoming increasingly globalized, leading to a growing need for improving communication processes between organizations from different countries and cultures. To achieve the articles’ goal, the main approaches to system analysis were considered, as well as their application to improve international communications. The role of the system approach in increasing the efficiency of interaction between variousstakeholders and promoting sustainable development is analyzed in detail. Additionally, the article provides specific recommendations for the application of systemic analysis methods in practical situations of international communications. This may include implementing a monitoring and evaluation system for communication strategies, developing culturally adaptive approaches to engage with various stakeholders, and utilizing intercultural training and education tools to enhance perception and understandingof different cultural contexts.The concluding remarks of the article emphasize that the use of a systemic approach is essential for effectively addressing the challenges of international communications in the context of sustainable development. It facilitates collaboration among stakeholders, improves the qualityof communication processes, and contributes to achieving sustainable development on an international level.The article contains valuable information for professionals in the field of administrative management who are interested in enhancing international communications for the purpose of sustainable development. It provides a comprehensive understanding of the application of a systemic approach in this context and offers specific methods and recommendations for their practical implementation.