Purpose: The presented article aims to identify and assess the prospects of construction companies' marketing activities in the digital economy. Design/Methodology/Approach: For the description of the construction companies' marketing activities prospects in the digital economy it is necessary: first, to determine the specifics of the construction companies marketing activities; second, to assess the trends in the digital economy development in relation to the construction product promotion; third, to determine the directions of construction marketing development. Findings: For the estimating of the construction companies' marketing activities prospects in the digital economy the basic principles of the choice of the construction product making by the target consumers have been identified, the analysis of the efforts of construction companies marketing activities and potential buyers in the digital space has been carried. The authors systematized the basic directions of the development of construction companies' marketing activities in the digital economy. Practical Implications: The research results may be implemented into managerial practices in order to improve and increase the efficiency of construction companies' marketing activities. Originality/Value: The main contribution of this study is the assessment of the basic trends of development of construction companies' marketing activities in the digital economy, on the basis of which specific events of marketing policy can be implemented.

One of the features of films compared to other cultural products is the possibility of their use for advertising and information activities and influence on the formation of needs and audience preferences, as well as different patterns of consumer behavior. The urgency of this scientific problem is that the sale of cinema products today is impossible without a marketing system. The applications of different marketing strategies depending on the specific tasks allows a differentiated approach to each project and achieve the goals both from the standpoint of contribution to the development of culture, and in terms of obtaining economic effects from the film industry. The main purpose of the study is to substantiate and determine the features of the use of marketing tools in the film industry. The study of marketing services for film production was carried out in accordance with the logical structure of the concept of "7P" (product, promotion, location, price, staff, physical environment and the process of providing services). Recommendations for the marketing of services in the film industry: first, the choice of methods for watching movies depends on the type of media environment (traditional, digital), secondly, the choice of ways to obtain movies depending on their genre and subject, thirdly, in order to effective promotion of content and perception of the film identified the basic requirements for its trailer. The article proves that the marketing of services in the film industry is aimed not only at meeting the socio-cultural needs of the population, but also at the commercialization of the industry, ensuring audience access to films, as well as creating market conditions for its sustainable development. The research materials are the basis for further research on current issues of modern film practice, integration of film production and film consumption.