This article reveals the problems that are typical for the current state of popularization of scientific knowledge and scientific achievements in the Russian mass media. In terms of possible efficiency and effectiveness the authors analysed new formats currently used to cover the topic of science in the press at both the federal and regional levels. The content and comparative analyses of the five most popular Russian scientific journals and their websites (from the quality of articles to the structure of the websites of these journals, gaming, infographics, and the use of social networks in the practice of scientific popularization) enable us to conclude that journalists still have not explicitly taken full advantage of the new multimedia features provided by the Internet. In our opinion, this practice is not conducive to the "promotion" of the results of scientific research on mass audience. The authors of the article note the poor training of students of faculties and departments of journalism in the Russian universities concerning their acquired competencies related to their possible future professional activity in scientific or popular science journalism. The results of the research supplement the conclusions through the examples from the current practice of the Russian popularization of scientific knowledge to the results of research contained in current literature.

This article reveals the main approaches and methods of forming a perception stereotype of the migrant image as "other some" in the Russian mass media. The authors of this article analyzed three federal print publications -"Rossiyskaya Gazeta", "Trud" and "Komsomolskaya Pravda", characterized as mass editions, which enabled to make the most complete coverage of several segments of the readership and to highlight the most widespread meaning of the "migrant" concept in the public consciousness. The study of the dynamics of using the "migrant" concept for the period of 2000-2013 in the Russian print media made it possible to conclude that there were shifts towards a positive assessment of "other some". If the "language of enmity" was used in the public consciousness to form the migrant image at the beginning of the period under investigation, which led to the consolidation of migrant phobia, then the situation changed by 2013 -the migrant image was more often associated with a victim of interethnic tension and corruption. The new migrant image is the image of a migrant who has not found a better life, but has adopted Russia as a second home and therefore trying to adopt new standards and living conditions and helping to solve many of the social and economic problems of Russian society.

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The article reveals the key ideologemes in the sphere of interconfessional relations in the Republic of Tatarstan-one of economically developed regions of Russia. The authors analyzed different articles of newspapers with various typological background-"Respublika Tatarstan" ("The Republic of Tatarstan", the official gazette of the Republic of Tatarstan), "Vremya i Dengi" ("The Time and Money", the edition for business circles), "Vechernyaya Kazan" ("Evening Kazan", mass media edition claiming to be an independent one). Applying the methods of substantive (quantitative and qualitative levels of cognition of reality), comparative, and discourse analysis of the newspapers on religious issues published in the Republic of Tatarstan, it was concluded that the republican press sought to adequately reflect the situation in the Republic of Tatarstan for the research period. In addition, the article discovers that a number of regional social problems of religious nature were to be muted in the local newspapers selected for the research. However, if such problems were still discussed, journalists and newspapers' editors always focused on the settlement of any conflict situations in interconfessional relations. Moreover, in 2000-2017 the local press openly supported the manifestations of interconfessional tolerance, trying to deal with the activities of representatives of Islam and Orthodoxy in equal measure. The image of the "enemy" by faith in the research chronological period was not formed in the mass media, instead, journalists often spoke about the existence of an interconfessional dialogue. The results of our study supplement the findings of W. Gudykunst (1997), M. Kim (1994), M. Bennet (1998) and M. Maruyama (1970) through studying the practice of the print media functioning in one of the polyethnic Russian regions-the Republic of Tatarstan.

The article investigates the examples of verbal aggression manifestations in publicistic texts that assess the modern broadcasting practice and the content of the main Russian television companies, "Literaturnaya gazeta", one of the popular weekly periodicals in Russia. In each issue of this newspaper, several articles were published with an assessment of the quality of television broadcasts. Having studied the archives of "Literaturnaya gazeta" issues (260 in total) for the period of 2012-2016, we found 842 articles containing both positive and negative evaluations of TV shows, the work of the TV show hosts and the trends of modern federal television broadcasting. Using the methods of "Literaturnaya gazeta" continuous monitoring, a quantitative and a content analysis of its articles and the comparison of the articles of television critics published in different years, we found out that a large part of the analyzed articles, the thing was about television programs and famous persons taking part in them. Having analyzed the style of information presentation in the publications of television critics of "Literaturnaya gazeta", we found out that verbal aggression over the chronological period of the research was one of the frequently used methods to develop a negative public opinion about the practice of the main Russian television channel functioning. In 2012-2016 this language phenomenon was applied in relation to television programs, television personalities and to characterize a social-political situation in the country where Russian television operates. We believe that the regular appeal of critics to verbal aggression testifies to the desire of "Literaturnaya gazeta" authors to influence the audience more emotionally than rationally and follow a simple path, revealing and replicating the negative.