The Internet and its applications in education and industry have significantly influenced how we teach and learn. This has all occurred as a consequence of emerging technologies and the demands for online instruction by consumers. In the midst of this environment of rapid growth, a new form of pedagogy has emerged. However, much of it is not the result of research. This paper addresses the need for a conceptual approach to researching, e-learning instructional design and the technologies employed as a basis for e-learning. A programmatic research construct is offered as a structure for building a conceptual model. Three categories of variables are considered in building the construct. They include outcome, in situ, and independent variables. The intent of the paper is to engage researchers and developers in a process of further defining the variables and translating them into research questions that might serve as guidelines in building the literature base for the pedagogy of online instruction.
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