Through an online survey of residents in areas affected by Hurricane Matthew ( n = 596), this study examines antecedents that lead to perceived community resilience (PCR) in a disaster crisis. Crisis efficacy, community identification, positive and negative emotions, and social media engagement are identified as factors contributing to PCR. Social media engagement was defined as coping behaviors such as, information seeking, social support seeking, and giving behaviors on social media during and in the aftermath of crisis. The results of this study provide implications for postcrisis rebuilding processes, and how government and organizational communicators can utilize social media communication to foster PCR.

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An audience-centric typology is conceptualized to assist media managers implementing windowed distribution strategies in an attempt to account for media consumption cannibalization. Diffusion theory identifies the demographics most likely to consume substitutive television content, while uses, gratifications, media habits, and consumption values are collaboratively used to re-segment the audiences based on platform selection motivators. Psychographic labels are then applied using the dominant characteristic of each audience type and then matched to a specific windowed distribution strategy. The strategies are based on existing windowing tactics used by ABC, CBS, FOX, and NBC or emerging strategies that are reflective of changing market trends

This exploratory study surveyed 379 undergraduate students at a southeastern university to investigate the factors that contribute to the consumer ownership of tablets, iPads, and dual adoption of both a tablet and smartphone. It also examines the factors that may predict a consumer’s likelihood to own a tablet in the future, given their current status as a non-owner. The findings consistently demonstrate the importance of perceived tablet usefulness, microblogging social media usage, and computer commerce in affecting tablet, iPad, and dual mobile device ownership.