At this stage, in the research process of sports public service efficiency evaluation and analysis, due to the use of accurate data analysis methods, there are problems of low evaluation reliability and low analysis speed. Based on this, this paper studies the application of an information strategy based on the intuitionistic fuzzy data matching method in the evaluation and analysis of sports public service efficiency. The efficiency evaluation and analysis model of sports public service based on the intuitive fuzzy information algorithm is established. According to the characteristics of different types of sports public service, different types of data analysis methods are used to evaluate the efficiency, and the optimization of the efficiency analysis model of sports public service is realized according to the service demand and data type of different sports events. Finally, an experiment is designed to quantitatively evaluate the accuracy, stability, and reliability of the sports public service analysis model. The results show that the efficiency intelligent evaluation and analysis model based on the intuitive fuzzy information algorithm can effectively select the optimal sports public service evaluation countermeasures and rules according to the characteristics and data types of different sports events, realize the multi-dimensional accuracy classification of different types of sports events, and effectively improve the reliability of sports public service efficiency evaluation.
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