This paper provides a systematic literature review of current studies between January 2015 and January 2022 on user trust in artificial intelligence (AI) that has been conducted from different perspectives. Such a review and analysis leads to the identification of the various components, influencing factors, and outcomes of users' trust in AI. Based on the findings, a comprehensive conceptual framework is proposed for a better understanding of users' trust in AI. This framework can further be tested and validated in various contexts for enhancing our knowledge of users' trust in AI.This study also provides potential future research avenues. From a practical perspective, it helps AIsupported service providers comprehend the concept of user trust from different perspectives. The findings highlight the importance of building trust based on different facets to facilitate positive cognitive, affective, and behavioral changes among the users.
PurposeThe purpose of this study is to examine the effects of consumer ethnocentrism and animosity on the importance of country-of-origin in food product evaluation. It also tested the moderating effect of purchase frequency.Design/methodology/approachData were collected from dairy consumers residing in China. The research model was tested using structural equation modelling with AMOS.FindingsThe results indicated that the importance of country-of-origin in product evaluation is not necessarily driven by consumer ethnocentrism or animosity. Only among frequent purchasers, a higher level of consumer ethnocentrism or animosity can be associated with more importance of country-of-origin in product evaluation.Originality/valueDespite the significant role of purchase frequency, this factor has been less considered in the existing literature on consumer ethnocentrism and animosity. This study represented an initial attempt to the role of purchase frequency in the effects of consumer ethnocentrism and animosity on food product evaluation. It revealed that purchase frequency should be adopted as a moderating factor in future studies in this field.
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