It has been suggested that the tourism sector is one in which temporary and low-skilled jobs abound. The aim of this study is to analyze the educational and experience requirements associated with job offers in tourism and their corresponding contracts and salaries. Nine thousand job advertisements were analyzed from one of the biggest employment websites in Spain. Online job offers allow a profile of employers' preferences to be drawn up in terms of occupations, educational levels and required experience, as well as the terms of contracts and salaries offered. Internal heterogeneity in the tourism sector arising from the coexistence of different functions and skills is highlighted. Our analysis shows that the occupation crucially conditions salary differences and contract types in tourism job offers.