The objective of this research is to publicize the cause of job turnover in generation Z and to prop o se a solution that will reduce their intention of resign. This work was based on various analyses in order to obtain frustrations, potential opportunities and insights around the experience and, in this way, to find the reasons that drive them to change company. Several design-based methods were used to develop this research, since this stud y to o k the user experience (UX) as its starting point by fo cusing on the user and analyzing the dynamics of the environment. The results indicate that Generation Z does not develop an identity bond with the companies where they work beca use they do not use measures or tools that contribute to their process of insertion and adaptation to work. In this situation, and taking into account one of its main characteristics, which is its relationship with technology, a digital solution was proposed to strengthen the bond with companies, which was validated and had an adequate level of

The objective of this research is to determinate how the Covid-19 pandemic and sales adaptation plan, impact in the productivity and enrollment intention in the Postgraduate School UPN -Cajamarca, for this it was proposed an applied, quantitative and correlation scope research having as a study population 285 students and commercial area data in the period between 2018 and 2021, it was used the techniques of survey and documentary analysis, and the data was analyzed using Excel and Stgraphics Centurion. The productivity and enrollment intention were possible to find through a diagnosis between the years 2018 -2021, it was found that there is not a significative difference between them (p < 0.05) using Tukey's test, having an average annual productivity of 98%. Additionally, based on the survey, 80.85% of the study population believe that the university should continue teaching online postgrad courses and the enrollment intention did not have a significative effect due to the pandemic. In conclusion, the students could follow their studies thanks to the strategies generated by the university, so the student was able to continue his studies feeling satisfied with the academic offer generating a positive tendence towards 2021, achieving similar values to those of pre-pandemic.