Change management is currently one of the most sought-after business management technologies. Often, change management is called the most difficult part of a managerial work, which requires great skill. This is particularly relevant in the context of modern business, when deep, almost constant changes are in principle considered a factor that is very important for a company to adapt to the changing demands of the market and the global economic situation. The purpose of the article is an analysis of approaches and models of change management. To achieve it a literature review was carried out. Article describes main differences between ADKAR, EASIER, Lewin's model of change and Nadkar twelve steps approach to name a few. Analysis led to the conclusion, that it is impossible to pick the best approach to change management. Each approach to change management draws attention to different aspects of this issue but at the same time they do not exclude but complement each other. Change management models focus, to a large extent, on the practical process of this management area.

The relevance of the study is due to the active penetration of digital technologies into all spheres of life in modern society. Businesses and governments of countries around the world, including Kazakhstan, have realized the need to accelerate the processes of digitalization and digital transformation of the economy in order to achieve competitive positions in the emerging digital space of the new global economy. The digital transformation of processes and technologies in the economy, society and, of course, in education is a fact that has happened. The new reality inexorably conquers entire spheres of life, makes privacy a ghost of the past, completely destroys statuses, boundaries and distances between people, "compresses" time, makes almost any information available for study, work, recreation. Digitalization creates conditions for access to education, optimization of administration and management, and improvement of educational content. Moreover, it is increasingly becoming a driving factor in the country's socio-economic development. The necessary competencies are often acquired outside the walls of educational institutions, since educational programs often do not keep up with the dynamics of technology. The teacher turns from a carrier of translated knowledge and skills into a navigator that helps to navigate the knowledge bases. All this requires an analytical approach to the study of this process, a scientific and methodological study of the implementation of such changes. This study examines the problems that are especially relevant in connection with the reform of the Kazakh system of higher education, the changes that are taking place in education.