Monica and Manoj, founders of Craftsvilla.com, once had an opportunity to interact with rural artisans and designers, in her road trip to Kutch. While interacting, they realized that the middlemen involved in this unorganized retail business were paid very less for the products. The single reason for this disparity they found was the process of taking the art form to retail stores (middleman involved). Most of the artisans, because of no return from the business, want to disengage their future generations to learn the art. The reasons for the extinct includes illiteracy, inability to reach the customers, lack of awareness to understand customer needs and customization, better bargaining power of the middlemen, lack of awareness about the government support programs, lack of mentors to guide them, poverty, and so on. With the passion for Indian culture and the urge to benefit the artisan-producers, they decided to work on an e-commerce business model, craftsvilla.com, a $200million start-up. The idea was to create a platform where the artisans could directly connect with consumers and earn a good livelihood. The present case study on Craftsvilla. Com is built under the context to explore the concept of co-creation in e-commerce industry and the business opportunities for Craftsvilla through co-creation. The data for the case study was collected over a period of 10 months, starting from October 2015 to August 2016.Data collection primarily was through regular interaction with the founders, artisans, employees, and customers of Craftsvilla. Learning from the case will help to identify various methodologies to adopts cocreation opportunities by engaging stakeholders.

The 21 The present study tries to fill the gap in the literature relating online product or service reviews in influencing the consumer buying behaviour. The objective of the study is to understand the parameters of review content on which consumer check online reviews before buying a product or service. To achieve the research objectives of the present study, a descriptive research design is used with primary data collection methodology through a structured questionnaire. The sample size for the study is 104. The analysis was conducted through mean, one sample t-test and correlations. The study identified that consumers view online reviews such as understanding quality of the product, product usage information, cost benefit of the product, information relevant to deals or discounts, and product information on warranty or guarantee or replacement details, Brand reputation among reviewers, Sales service availability for deciding to buy. It was observed that parameters of online review content influence the consumer's decision to buy.

In this study, different in-situ phase development techniques in the aluminium matrix are analyzed based on results obtained by using these methods. Microstructural and mechanical characteristics of aluminium-matrix composites reinforced by in situ titanium diboride (TiB2) have been analyzed in this paper. During the study, it is found that using in-situ methods for phase development in aluminium-based composites is more appropriate than other ex-situ methods. The interfaces between titanium diboride (TiB2) reinforcement and aluminium (Al)matrix are clean, and enhanced mechanical characteristics can be achieved.

A Laryngeal Mask Airway (LMA) has two parts, a simple breathing tube and a mask. The mask at the laryngeal end of the tube aligns against the glottis and provides better channel of ventilation than the face mask. There have been modifications in the basic design of the LMA to incorporate gastric drainage channel and some devices are also equipped with a channel for intubation to secure airway by guiding endotracheal tube (ETT) through it. In this study we evaluated the performance of two LMA devices that can aid in rescue ventilation and are also equipped with a channel for intubation namely the BlockBuster LMA(2012) and the Fastrach/ Intubating LMA(1997) for blind oro-tracheal intubation in terms of First attempt success rate and Over-all success rate of intubation. A hundred consenting patients of age group 18-60 years and ASA status I or II, were randomly allocated into two groups Group BB (BlockBuster LMA) and Group FT (Fastrach LMA) with 50 patients each. Standard anesthesia technique was used for both groups. After insertion of airway device, cuff was inflated and ventilation was attempted (maximum 2 attempts). Once ventilation was achieved, ETT of appropriate size was inserted through LMA (maximum 2 attempts). The correct placement of ETT was confirmed by capnography. Data was collected for number of attempts of tracheal intubation, time taken for intubation and complications. First attempt success rate of intubation was more in Blockbuster LMA than Fastrach LMA. Over-all success rate of Intubation was 100% for both devices. Time taken for intubation and incidence of post-operative sore throat was less in BlockBuster LMA than Fastrach LMA(p-value<0.05). Blockbuster LMA is better conduit for oro-tracheal intubation than Fastrach LMA in terms of higher first attempt success rate, lesser time taken for intubation and lesser post-operative complications.