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Purpose: To understand Corporate Social Responsibility (CSR) communication made through the use of sustainability reports and to compare the CSR communication made by the Indian Companies and the Multinational Companies (MNCs) through the medium of sustainability reports. Design/Methodology/Approach: Sustainability reports of the top 100 companies operating in the Information and Technology sector in India were taken and content analysis techniques of visual communication were used to compare the performance of the Indian and the MNCs in terms of CSR disclosure. Further, guidelines stated by the Global Reporting Initiatives (GRT) were taken as a measure of comparison to gauge the standardization of the sustainability reports published by the Indian companies and the MNCs. Findings: The total number of Indian companies in the IT sector publishing sustainability reports is few but the quality of reports is of global standards and the international benchmarks stated by GRI are achieved by a larger percentage of the Indian companies as against the MNCs operating in India in the IT sector. Research Limitations/Implications: The paper considers the sustainability reports only and no other medium of CSR communication. The study is limited to the companies operating in the IT sector only. Originality/Value: Sustainability reports as a medium of CSR communication is highly ignored and therefore the findings will supplement and enhance the understanding of CSR communication.

India is the first country in the world to mandate corporate social responsibility (CSR). The Government of India implemented new CSR guidelines requiring companies to spend 2 per cent of their net profit on social development. The current research intends to identify the role of human resource (HR) in institutionalizing CSR and to identify the association between employee perception towards CSR and the role of HR. The research results prove that it is apt that Indian organizations are high on CSR activities and that even employees are undertaking such activities but the formal policies and procedures are not formulated by HR department to involve the employees in CSR activities. HR needs to align the CSR and HR policies, so that the employees, who are the biggest stakeholders, get involved in internal as well as external CSR activities.

Purpose -The opening up of the Indian retail sector has seen a proliferation of the corporate players through different retail formats and stores -the majority being in the food and groceries. This necessitates creating, building, and managing differentiated retail store brands, and image differentiation, to attract and retain shoppers. This research paper attempts to understand whether the Indian consumers differentiate the various store brands and images based on their experiences. Design/methodology/approach -The study was conducted in two stages -list of parameters of evaluation of retail store image (developed from the literature), discussed with middle-level managers from the retail sector to finalize parameters relevant for store image measurement in the Indian context and a questionnaire evolved for primary data collection, administered to 326 SEC A and B respondents (shoppers of food and grocery from modern retail stores). To assess the store image dimensions perceived by these shoppers, factor analysis was employed and for understanding various store image attributes used for differentiation of store brands one-way analysis of variance was employed. Findings -Results reflect that Indian shoppers have started identifying the dimensions of retail store image and are differentiating the various stores on the basis of functional attributes. Eventually, the stores would have to create differentiation based on psychological attributes.Research limitations/implications -The paper is limited to the organised modern food and grocery retail stores of Ahmedabad city. Originality/value -The paper can be helpful to Indian retail store chains to focus on elements to create a differentiated store image.

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