Social entrepreneurship has been defined as entrepreneurship with a social goal; social entrepreneur is a change agent. Literature shows that social entrepreneurship is treated as a youthful field of study and needs thorough observational appraisals to develop, which proposes a plenitude of research openings (Hoogendoorn, Pennings, & Thurik, ERIM Report Series Reference No. ERS-2009-044-ORG, 2010; Hand & Lewis, Stanford Social Innovation Review, 2016). The work on social entrepreneurship is on the rise; however, little attention was given to the traits and motivational factors for social entrepreneurs. To fill this gap, this study explores the traits and motivations of social entrepreneurs. A content analysis technique has been used to analyse the data. The interviews, speeches and articles on nine social entrepreneurs were analysed. The results indicate education, global exposure, prior work experience, creativity, empathy, community roots and contentment were the main characteristics of a social entrepreneur. Self-transcendence, unique ideas and innovation to solve pain points, inspiration and personal experience motivate an individual to become a social entrepreneur. Findings of this study will contribute to the practical and research in the area of social entrepreneurship. The present research will contribute to the growing literature that attempts to explain the profile of a social entrepreneur and motivational factors.

Rural entrepreneurship could be the solution for the problems of poverty, migration, economic disparity, unemployment and underdevelopment associated with rural areas and backward regions. Previous literature on rural entrepreneurship is mostly focused on European countries and on the USA. Some work has been done in Indian settings which is mostly focused on South India, but those results can’t be generalise for hilly districts which have a very tough geographic location. The objective of this study is to find the factors which affect rural entrepreneurship in hilly areas. Qualitative content analysis and thematic analysis were used to serve this purpose. For this study, 15 successful rural entrepreneurs were interviewed from the hilly state of Uttarakhand, India and thematic analysis was performed on their responses. Results revealed various motivating factors for rural youth to become an entrepreneur. The major problems and challenges faced by a rural entrepreneur while starting a new venture were transportation cost, lack of skilled labour, choosing a place for doing business, financial problems, etc. The results of this study might benefit the existing body of knowledge and could serve as a guide for future research in the area of rural entrepreneurship.

Customer engagement simply means connecting with your customers. The objective of customer engagement is to build a strong emotional bond between your brand and your customer. A study by McKinsey And Company rated customer engagement as the top priority of all businesses. There is no doubt on the point that customer engagement leads to consumer loyalty. Companies need to think about innovative and unique ways to engage our customers. The objective of writing this chapter is to unfold the various creative and innovative ways for customer engagement. For this purpose, the author has discussed the various examples across the industries. The author has tried to explain how different sectors are working on this strategy with the help of new technology. This chapter is going to be extremely useful for the researchers, scholars and strategy makers by educating them and presenting the new horizons of consumer engagements.