Mental health attitude has huge impacts on the improvement of mental health. In response to the ongoing damage the COVID-19 pandemic caused to the mental health of the Chinese people, this study aims to explore the factors associated with mental health attitude in China. To this end, we extract the key topics in mental health-related microblogs on Weibo, the Chinese equivalent of Twitter, using the structural topic modeling (STM) approach. An interaction term of sentiment polarity and time is put into the STM model to track the evolution of public sentiment towards the key topics over time. Through an in-depth analysis of 146,625 Weibo posts, this study captures 12 topics that are, in turn, classified into four factors as stigma (n = 54,559, 37.21%), mental health literacy (n = 32,199, 21.96%), public promotion (n = 30,747, 20.97%), and social support (n = 29,120, 19.86%). The results show that stigma is the primary factor inducing negative mental health attitudes in China as none of the topics related to this factor are considered positive. Mental health literacy, public promotion, and social support are the factors that could enhance positive attitudes towards mental health, since most of the topics related to these factors are identified as positive ones. The provision of tailored strategies for each of these factors could potentially improve the mental health attitudes of the Chinese people.

ObjectivesLive-streaming fitness is perceived by the Chinese government as an invaluable means to reduce the prevalence of physical inactivity amid the COVID-19 pandemic. This study aims to investigate the public altitudes of the Chinese people toward live-streaming fitness and provide future health communication strategies on the public promotion of live-streaming fitness accordingly.MethodsThis study collected live-streaming fitness-related microblog posts from July 2021 to June 2022 in Weibo, the Chinese equivalent to Twitter. We used the BiLSTM-CNN model to carry out the sentiment analysis, and the structured topic modeling (STM) method to conduct content analysis.ResultsThis study extracted 114,397 live-streaming fitness-related Weibo posts. Over 80% of the Weibo posts were positive during the period of the study, and over 85% were positive in half of the period. This study finds 8 topics through content analysis, which are fitness during quarantine; cost reduction; online community; celebrity effect; Industry; fitness injuries; live commerce and Zero Covid strategy.ConclusionsIt is discovered that the public attitudes toward live-streaming fitness were largely positive. Topics related to celebrity effect (5–11%), fitness injuries (8–16%), live commerce (5–9%) and Zero Covid strategy (16–26%) showed upward trends in negative views of the Chinese people. Specific health communication strategy suggestions are given to target each of the negative topics.

The COVID-19 pandemic has created an urgent need for volunteers to complement overwhelmed public health systems. This study aims to explore Chinese people’s attitudes toward volunteerism amid the COVID-19 pandemic. To this end, we identify the latent topics in volunteerism-related microblogs on Weibo, the Chinese equivalent of Twitter using the topic modeling analysis via Latent Dirichlet Allocation (LDA). To further investigate the public sentiment toward the topics generated by LDA, we also conducted sentiment analysis on the sample posts using the open-source natural language processing (NLP) technique from Baidu. Through an in-depth analysis of 91,933 Weibo posts, this study captures 10 topics that are, in turn, distributed into five factors associated with volunteerism in China as motive fulfillment (n = 31,661, 34.44%), fear of COVID-19 (n = 22,597, 24.58%), individual characteristic (n = 17,688, 19.24%), government support (n = 15,482, 16.84%), and community effect (n = 4,505, 4.90%). The results show that motive fulfillment, government support, and community effect are the factors that could enhance positive attitudes toward volunteerism since the topics related to these factors report high proportions of positive emotion. Fear of COVID-19 and individual characteristic are the factors inducing negative sentiment toward volunteerism as the topics related to these factors show relatively high proportions of negative emotion. The provision of tailored strategies based on the factors could potentially enhance Chinese people’s willingness to participate in volunteer activities during the COVID-19 pandemic.

PurposeMusic sentiment analysis helps to promote the diversification of music information retrieval methods. Traditional music emotion classification tasks suffer from high manual workload and low classification accuracy caused by difficulty in feature extraction and inaccurate manual determination of hyperparameter. In this paper, the authors propose an optimized convolution neural network-random forest (CNN-RF) model for music sentiment classification which is capable of optimizing the manually selected hyperparameters to improve the accuracy of music sentiment classification and reduce labor costs and human classification errors.Design/methodology/approachA CNN-RF music sentiment classification model is designed based on quantum particle swarm optimization (QPSO). First, the audio data are transformed into a Mel spectrogram, and feature extraction is conducted by a CNN. Second, the music features extracted are processed by RF algorithm to complete a preliminary emotion classification. Finally, to select the suitable hyperparameters for a CNN, the QPSO algorithm is adopted to extract the best hyperparameters and obtain the final classification results.FindingsThe model has gone through experimental validations and achieved a classification accuracy of 97 per cent for different sentiment categories with shortened training time. The proposed method with QPSO achieved 1.2 and 1.6 per cent higher accuracy than that with particle swarm optimization and genetic algorithm, respectively. The proposed model had great potential for music sentiment classification.Originality/valueThe dual contribution of this work comprises the proposed model which integrated two deep learning models and the introduction of a QPSO into model optimization. With these two innovations, the efficiency and accuracy of music emotion recognition and classification have been significantly improved.