Recommendation systems are now inherent for many business applications to take important business decisions. These systems are built based on the historical data that may be the sales data or customer feedback etc. Customer feedback is very important for any organization as it reflects the view, sentiment of the customers. Online systems allow customers to purchase products at a glance from any e-commerce website. Generally, the potential buyers check the review of the products to take informed decision of purchase. In this work, we attempt to build a recommendation model to find out the influence of a product on another product so that if a user purchases the influential product then the recommender system can recommend the influenced products to the users. In this paper, the recommendation system has been built based on association rule mining. We proposed a new association rule mining technique for quick decision-making and it gives better performance over Apriori algorithm which is one of the most popular approaches for association rule mining. The entire framework has been developed in Neo4j graph data model for doing the data modelling from raw text file and also to perform the analysis. We used real-life customer feedback data of amazon for experimental purpose.
Keywords Recommendation system • Apriori algorithm • Association rule mining • Neo4j • Influential productThis article is part of the topical collection "Applications of Software Engineering and Tool Support" guest edited by Nabendu Chaki, Agostino Cortesi and Anirban Sarkar.
Study of relationships established in social media is an emerging area of research. Online Social Network (OSN) is a collection of social entities carrying a lot of information that enriches the network. A structured modelling of the OSN dataset is required for informative knowledge mining and efficient Social Network Analysis (SNA). Graphical representation of data helps in analysing the structural properties, study of dense substructure, cluster formation and identifying the numerous types of entities exhibiting associations based on different activity fields. This paper discusses about various ways of graph theoretic representations of OSN including structure-based and content or interaction-based approaches. An integrated framework is proposed in this paper that learns from various user attributes and its associated interactions, network structure, timeline history, etc from a polarized OSN Graph for generating an efficient Friend Suggestion Recommender System.
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