The radio industry has grown impressively as music is the backbone, which caters to 83 percent of the airtime. The present study assesses the intensity of preferring broadcasting music over content by private radio stations in Tricity and how it caught the youth imagination is examined. To keep the objectives in mind, the researcher analysed the data of aired music by two prominent private radio stations in the city. In the present paper, various genres of music, whether they are current or popular, old and latest, station royalty, and dependency on film music, have been analyzed. The study concluded that the majority of commercial radio’s schedule only hit numbers during prime time by keeping in mind their moving listeners. This study adds the peculiar finding that if a station does not make a playlist according to a listener’s preference, and then there is a constant risk of channel swapping by them.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.