The sustainability of the company is the goal of every company. To achieve this sustainability, several aspects need to be considered. The synergy between the company's image, customer trust, and reputation in the company can affect customer satisfaction and loyalty. The main objectives of this study are to 1) determine the effect of corporate image on customer satisfaction; 2) determine the effect of customer trust on customer satisfaction; 3) determine the influence of the company's reputation on customer satisfaction, and 4) know the effect of customer satisfaction on customer loyalty. This study uses a quantitative method. This research was conducted at PT. Legalitas Mudah Indonesia. The research sample is a customer of PT. Legalitas Mudah Indonesia amounted to 100 respondents. The instrument used in this research is a questionnaire. Data collection techniques are carried out using observation, interviews, documentation, distribution of questionnaires, and library searches. The results showed that the company's image has a significant positive effect on customer satisfaction. These results are evidenced by the value of t-count 2.742 > t-table 1.986. Customer trust has a significant positive effect on customer satisfaction. These results are evidenced by the value of t-count 3.153 > t-table 1.986. Company reputation has a significant positive effect on customer satisfaction. These results are evidenced by the value of t-count 2.322 > t-table 1.986. Customer satisfaction has a significant positive effect on customer loyalty. These results are evidenced by the value of t-count 3.035 > t-table 1.986.

This research is a quantitative study that aims to determine the effect of Talent Management and Knowledge Management on Employee Performance through Employee Retention. The population in this study are Talent Ready Now employees at the Directorate General of Tax whose work location is in DKI Jakarta. “The sample size was taken as many as 100 respondents, with non-probability sampling methods especially perposive sampling. Data collection was carried out through questionnaires. The analysis technique used is the PLS (Partial Least Square) analysis method.” The results of this study indicate that (1) Talent Management has a significant and positive effect on Employee Performance  (2) Talent Management indirectly has no significant and negative effect on Employee Performance through Employee Retention   (3) Knowledge Management has a significant and positive effect on Employee Performance  (4) Knowledge Management indirectly has a significant and positive effect on Employee Performance  through  Employee  Retention Keywords: Talent Management, Knowledge Management, Employee Performance, Employee Retention

The purpose of this research is to reformulate the marketing strategy of Digital CRM products where at this time, in the digital era, the contribution of revenue generated by CRM Digital is still very low if we compared with Inbound Call (Legacy CRM). This research applied the qualitative approach with a descriptive type of research and using PEST analysis, Industry Environment 5 Forces Porter Analysis, SWOT, and 7P Marketing Mix. Based on the analysis of external and internal factors, we get several alternative strategies such as 1) Product: focus on offering Integrated Omnichannel products, offering CRM as Managed Service; increasing maturity of application or platform and providing analytics enablers as a competitive advantage, 2) Price: implementing a flexible business scheme and conducting cost leadership, 3) Place: maximizing Telkom's Customer Facing Unit (CFUE) for marketing channels and doing global penetration, 4) People: building capabilities and competencies through training and certification 4) Process: make transformation process from conventional into automation, cognitive and Artificial Intelligence; Collaborate with partners to build a digital platform, robotics, and analytics 5) Promotion: creating brand awareness, channel awareness and focus on internal promotion at TelkomGroup.   Abstrak Penelitian ini bertujuan untuk mengetahui existing strategi pemasaran produk Digital CRM dan merumuskan ulang strategi pemasaran berdasarkan alternatif strategi yang diusulkan. Pendekatan penelitian yang digunakan adalah kualitatif dengan jenis penelitian deskriptif yang menggunakan analisis faktor eksternal dan internal yaitu Analisis PEST, Analisis Lingkungan Industri 5 Forces Porter, 7S Mckinsey, SWOT, STP dan Bauran Pemasaran 7P. Alternatif Strategi yang diusulkan: 1) Product: fokus pada produk Integrated Omnichannel, menawarkan layanan CRM sebagai Managed Service, peningkatan maturity dari segi aplikasi /platform dan memberikan analytics enabler sebagai bentuk competitive advantage, 2) Price: Merapkan flexible business scheme dan melakukan Cost Leadership, 3) Place: memaksimalkan Customer Facing Unit Enterprise (CFUE) Telkom untuk channel pemasaran , melakukan penetrasi Global 4) People : membangun kemampuan dan kompetensi melalui training, sertifikasi, dan sharing session; redefine job roles, pembuatan kebijakan project delivery,  mengembangkan roadmap untuk operational talent, 5) Promotion: meng-create Brand Awareness, and Channel Awareness serta fokus melakukan promosi di internal TelkomGroup. Kata kunci : Strategi Pemasaran; Analisis PEST, 5 Forces Porter, SWOT, Bauran Pemasaran 7P.