This discourse analysis aimed to investigate the different propaganda techniques used by students in their communicative tasks. This study utilized qualitative method with discourse analysis as an approach to identify and understand the discourse of persuasion manifested by students in their speaking performance. The researcher analysed the linguistic corpora using the theory of Gambril on propaganda techniques. Data revealed that students exhibited different propaganda techniques such as transfer, testimonial, glittering generalities and bandwagon. These communicative tasks in the language classroom focusing on the discourse of persuasion allow the non-native Speakers of English language to acquire communicative competence on the use of the target language. Having exposed to various communicative activities provides students an opportunity to explore the different use of language specifically in persuading other people. The activities provided by the teacher enable students to evaluate what specific area of language they have to improve and practice in order for them to acquire the target language with native like proficiency and sophistication.
This politeness study aimed to investigate the different politeness strategies or face-saving acts of teachers as they engaged in casual conversations. This study utilized discourse analysis as research method in identifying the face-savings acts exhibited from the samples of teachers' conversations. The researcher analysed the linguistic corpora using Brown and Levinson's Politeness Theory. Data showed that teachers as interactants observed the use of positive politeness strategies such as: By intensifying interest to the Hearer, By joking, By seeking agreement, By giving offers and promises, By asserting a common ground, By concerning a Hearer's wants, By attending to the Hearer, By including both speaker and hearer in the activity and, By using honorifics "Sir and Ma'am. The negative politeness strategies used by teachers in their actual conversations are: By questioning, By stating FTA as a general rule and By minimizing impositions. Teachers, as they engage in their casual talks, used various politeness strategies to mitigate the threatening acts that may cause damages to the hearers' positive and negative face wants. Discourse, as it is, necessitates both hearer and speaker to contribute evenly and observe politeness to successfully convey the message may it be formal or informal setting.
This qualitative research aimed to investigate the various reasons of code-switching experienced by Gen-Z learners in English as a Second Language (ESL) Classroom. The primarily focused on Grade 10 students of one secondary school in Davao del Norte being native speakers of Cebuanong-Binasaya. Various reasons of codeswitching were explored through data triangulation such as observations, in-depth interviews and focused-group discussions. Data revealed that Gen-Z learners, as native Visayan speakers, code switch from target language to their native language due to lack of language facility, lack of register competence, mood being the speaker, habitual expressions, to amplify or emphasize a point, fear of criticism, to show identity with a group, to address different audience and to direct reported quote or speech. Participants tend to code-switch or insert Cebuano or Tagalog language within a word, phrase, clause or sentence specially in emphasizing a point or inability to find an English equivalence to the term or expression they wanted to express emphatically. ESL teachers should take the occurrence of code-switching as avenue to improve the communicative competence of non-native speakers of English.
This qualitative discourse analysis aimed to identify the different linguistic features used by fast food owners in their advertisements. This also explored the propaganda techniques found in fifteen (15) linguistic corpora and the meaning it communicated towards the target consumers. Data revealed that on the textual level of analysis, fast food chain advertisements used direct address, imperatives, disjunctive syntax, positive adjectives and personal pronouns. On the discursive level of analysis, the different propaganda techniques were celebrity endorsement, weasel words, promotional advertising, bribe, facts and statistics, bandwagon, advertising jingles and target audience. Fast-food chains are preferred by many people especially working or busy person, they find it advantageous because they serve food very fast, cheap, and easily replace home-cooked meals. The issues concerning fast food today are the health concerns in which their food menus are cooked by a large amount of oil and butter that tends to be high in fat, sugar and sodium. People today, particularly teenagers and kids are so obsessed with fast foods and are willing to go to great lengths to achieve their desires. Fast-food advertisements can control or power over consumers.
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