The Global Culture and Sport series aims to contribute to and advance the debate about sport and globalization through engaging with various aspects of sport culture as a vehicle for critically excavating the tensions between the global and the local, transformation and tradition and sameness and difference. With studies ranging from snowboarding bodies, the globalization of rugby and the Olympics, to sport and migration, issues of racism and gender, and sport in the Arab world, this series showcases the range of exciting, pioneering research being developed in the field of sport sociology.More information about this series at http://www.palgrave.com/gp/series/15008

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The VIVA World Cup is an alternative football tournament for groups unrepresented in international sport, including groups that identify along political, geographic, ethnic, and linguistic lines. This study of the 2010 edition, held in Gozo, Malta, examines the organizers' insistence that their event is political and the ways in which the 'national' interests of participating groups challenged this position. While the VIVA World Cup could offer participants a site for resistance, the footballers in Gozo asserted cultural distinctiveness and celebrated affective attachments not to protest the exclusivity of world sport, but so that they could join in too.

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We recommend you cite the published (post-print) version.