Purpose-The purpose of this paper is to investigate the relationship between service quality, program quality, institutional image and student satisfaction in the context of higher education. Additionally, the study attempts to describe the mediating impact of institutional image between service quality, program quality and student satisfaction. Design/methodology/approach-The structural equation modeling was used to analyze the influence of mediating variable and hypotheses testing. The population of this study was fourth-year business students of nine "grade one" private universities in Bangladesh. Data (n = 310) were gathered from students pursuing studies at different private universities in Bangladesh. Findings-The findings of this study revealed that image occupied full mediation role between service quality and student satisfaction. Furthermore, it also disclosed that the direct path of service quality and student satisfaction was not statistically significant. Practical implications-These unique findings imply that academic authorities should nurture the institutional image and program quality rigorously to enhance student satisfaction. The findings of this study would benefit both practitioners and academics, especially in the perspective of Bangladesh private higher education. Originality/value-Past researchers have examined the direct affiliation between service quality and student satisfaction. Hence, there is a deficiency of indirect link between service quality and student satisfaction. This study has incorporated image as a mediating variable to fulfill the deficiency in higher education.
The increase in the number of online sales, such as shopping website and online auction is due to the explosion of the World Wide Web in the last decades. In very short time, the Web has changed the way of people communicate each other, search for, store, send information and materials, buy our groceries and books, and even monitor our finance and build personal relationship. The public auctions, as one of the results of those changes, on the internet are characterized by a successful implementation that requires a high volume of buyers and sellers at its website. As the number of participants involved in this selling and buying media is increasing, it is important to understand the influencing factors of online consumers' intention to purchase, especially to determine the level of this media attractiveness towards the purchasing of good and products with on online auction and shopping website. This study examined the influencing factors of online consumers' intention, i.e. online information system quality, online auction price, and online service quality toward online auction and shopping website in Thailand. The data was collected from 397 online consumers of Sanook.com. This study used Pearson's correlation coefficient analysis and multivariate regressions to test the hypotheses. The results reveal that online information system quality, online auction price, and online service quality have a significant and positive relationship with online consumers' intention to purchase. This study also found that the perception of online consumer on online information system quality, auction price, and service quality are almost equally important in influencing their interest to purchase. Moreover, among the three factors, online auction price is the most significant factor toward online consumers' intention to purchase.
Subject area – This case extends existing social enterprise theory about how an organization balances its mixed goals: financial, social and conservation. Both growing demand and management transition bought about the challenging issue of sustainability. Study level/applicability – The authors have applied the case for undergraduate and postgraduate programs. Case overview – The central protagonist is Mr Samson, a local authority who has to make a decision on whether he should approve or reject the budget with aims to take over the Surabaya Zoo. This is about debate whether conservation social-enterprise should involve human intervention or follow the natural path. Expected learning outcomes – This case introduces some concepts and implementations about social enterprise and public policy. For the undergraduate program, the case is designed to introduce the concept of social enterprise and public policy. For the postgraduate program, the students are encouraged to enhance their analysis through conducting feasibility studies including financial sustainability and ethical analysis. Supplementary materials – Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
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