This article presents a large‐scale cross‐sectional field study of the effect of store environment on consumer emotions and the resulting influence on aspects of consumer behavior with actual shopping behavior used as an example. Cast into a stimulus–organism–response framework, the results suggest that a consumer's emotions can be a mediating factor in the purchase process. In this study, we identify and explore how store environment and emotional states may influence various dimensions of purchase behavior. This research confirms that although cognitive factors may largely account for store selection and for most planned purchases within the store, the environment in the store and the emotional state of consumers may be important determinants of purchase behavior. This research has many pragmatic applications, because pleasure was associated with the amount of money spent and affinity for the store, whereas arousal was associated with money spent in the store, time spent in the store, and the number of items purchased in the store. © 1997 John Wiley & Sons, Inc.

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This study examines the effects of selected antecedent variables and communication processes on the consumer behavior of the elderly. The socialization perspective is suggested as a conceptual framework for the study of elderly consumer behavior, with specific theories used as bases for formulating hypotheses. The study results suggest that the mass media and the family may be instrumental in reinforcing or developing traditional sex‐role stereotypes among the elderly, whereas consumer education may help them filter puffery in advertisements. Age, sex and health were also related to various aspects of consumer behavior.

Doctoral study in marketing frequently includes a course on the devel opment of marketing thought in order to provide a historical perspective and framework for the analysis of marketing concepts. It is upon the im posing collection of source literature that the marketing discipline is founded. But when the student must keep abreat of current literature as well, the problem is posed of selecting the "most important" books and articles to be included in this area of marketing education. This paper suggests citation analysis as one means of identifying the foundation literature which continues to have direct influence on the development of marketing thought. A survey of both quoters and non quoters of source literature provided insights into reasons for quotation and opinions of "most important" foundation contributions. Finally, the paper examines the implications of these findings for doctoral study in marketing.

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