This paper analyzes rice farmers’ intention to adopt modern rice technologies using the Technology Acceptance Model (TAM). Quantitative data were gathered through a survey among 404 rice farmers selected using three-stage sampling design. The empirical analysis was done using Partial Least Squares Structural Equation Modeling (PLS-SEM) via WARP PLS software version 3.0. The outcome of the hypothesized framework shows that perceived usefulness and relative advantage have a direct and significant influence on farmers’ attitude towards modern rice technologies. This implies that the perceived usefulness and relative advantage of the technology influences the positive or negative attitude of the farmers toward the technology. On the other hand, the model suggests that perceived convenience of the technology does not influence farmers’ attitude. Nevertheless, the hypothesized model demonstrates that farmers’ intention influences their decision to adopt modern rice technologies. The paper suggests that further studies be conducted to incorporate external variables in TAM.

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SAMARICA is the second district of Occidental Mindoro province in the Philippines having a vast land area for rice production. It supports the rice milling sector of the province with promising facilities for postharvest of rice. This study investigates the rice farmers’ adoption level of integrated crop management practices (ICMPs). The adoption ICMPs aims to promotes farm productivity and efficiency. A total of 404 rice farmers participated in this study selected through a multi-stage sampling technique. Quantitative data were generated from the survey questionnaire and were analyzed using Descriptive Statistics. Partial Least Square Structural Equation Modeling (PLS-SEM) was used to analyze the relationship between production and postharvest practices. The results revealed that rice farmers have “very high” adoption of rice production technologies except for water technologies and intermittent irrigation with “high” adoption level. In terms of postharvest, there is “very high” adoption of mechanized harvesting and recommended moisture content for rice but “moderate” adoption for rice parboiler, dying machines, and threshing of rice right after harvest. On the other hand, a statistically significant evidence was found for production technologies as predictor of postharvest technologies, specific for the care and management of rice (β =0.55; P<0.01).

This paper aims to determine the constraining and enhancing factors of key business enterprise in Occidental Mindoro, Philippines. The Michael Porter's Diamond Model of Competitive Advantage was used as the analytical framework. Data obtained from the survey were analysed using Descriptive Statistics. The research revealed that businesses are negatively constrained by three most critical factors such as insufficient and unreliable electric supply, unfavorable tax system and the cost of transport which is very important since Occidental Mindoro is an island province. The enhancing factors, on the other hand, are the incentives in the compensation of management, favorable market size and the nature of competitive advantage which are unique among industries. However, this study also revealed that the environment for the business enterprise is not enabling because majority of the competitive determinants showed competitive disadvantage.

Agricultural researchers in developing countries were not able to give much attention on the adoption studies of agricultural technologies until the period of Green Revolution. These technologies are disseminated in rural farming community by agricultural extension professionals to boost farm efficiencies and productivity. This paper presents the systematic review of methods employed by previous researchers in studying agricultural technology adoption with special reference to rice. The review focuses on the study of rice technologies adoption in the Philippines and other related studies conducted by a Filipino author in other countries in the Asian Region. From 391 adoption studies identified, 22 papers were selected and included in the review. These papers were retrieved from Scopus database. This review revealed that papers focused on studying the adoption of rice cultivation practices employed quantitative techniques. Institutional factors were found to critically influence the decision-making of the farmers to adopt production technologies.