Two experiments tested a total of 509 participants on insight problems (the radiation problem and the nine-dot problem). Half of the participants were first exposed to a 1-min movie that included a subliminal hint. The hint raised the solution rate of people who did not recognize it. In addition, the way they solved the problem was affected by the hint. In Experiment 3, a novel technique was introduced to address some methodological concerns raised by Experiments 1 and 2. A total of 80 participants solved the 10-coin problem, and half of them were exposed to a subliminal hint. The hint facilitated solving the problem, and it shortened the solution time. Some implications of subliminal priming for research on and theorizing about insight problem solving are discussed.

This study investigates the influence of affective states on the use of implicit hints when solving insight problems. To examine this, two experiments were conducted, both with Duncker's (1945) radiation problem as an insight problem. When primed with a hint, positive affect inhibited the number of incorrect solutions generated in Experiment 1 and increased the number of correct solutions in Experiment 2. In contrast, negative affect enhanced the participants’ performance regardless of the presence of hints across the two experiments. These results indicate that positive and negative affect facilitate insight problem‐solving in different ways. It seems that positive affect implicitly prompts the acceptance of cues and broadens people's search of a problem space, and negative affect encourages people to intensively focus on solving the insight task. The results suggest a resolution of a long‐standing debate on the effectiveness of positive versus negative affect in solving a problem.

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