Wood attributes are important, because they directly affect the price persistence of wood products. Consumers consider the “aesthetic,” “traditionality,” “decay resistance,” and “scarcity” attributes important when evaluating wood. This study analyzed the impact of these four attributes on the price persistence of acoustic guitars. We obtained data from a Japanese internet auction platform and winning-bid data for two representative brands, Martin and Yamaha. We performed a quantitative analysis using the winning bid price as the dependent variable and the adoption of various wood attributes in each part of the guitar corresponding to the four attributes as explanatory variables. We found that rosewood, mahogany, palisander, and ebony have a significant impact on price persistence, and that all of them fit the four attributes of traditionality, decay resistance, scarcity, and aesthetics. We also found that traditionality was the key attribute among the four. Using wood in luxury brands without traditionality was not effective, even if other attributes were present. For mass-market brands, scarcity and decay resistance had positive effects on price persistence. The finding that scarcity and decay resistance were important only for mass-market brands can help companies understand market demand, determine product attributes, and achieve product–market fit.

This study aimed to determine the appropriate fashion design elements for fashion product innovation to achieve continuous product value and promote sustainable fashion. We focused on five fashion design elements: classical, transformative, patterned, multimaterial, and decorative. Using an apparel auction market dataset, we verified how the five design elements contributed to the value continuation of apparel products across five categories. We statistically confirmed the design elements that positively affect the continuous value of different apparel products per fashion product categories. This study can help designers select elements that sustain product value, providing them with direct references for recommendations.

This study analyzed what design elements are attractive to consumers of denim fabric products. A questionnaire survey was used to investigate the brands and design elements that consumers prefer. Subsequently, the degree to which participating consumers liked the five design elements (traditional, transformative, pattern, multi-material, and decorative designs), fast fashion brands, and luxury brands were used as explanatory variables to determine the consumers’ willingness to pay. A multiple regression analysis was performed on these variables. The results indicated that consumers who preferred traditional and transformative designs showed a positive effect on their willingness to pay for denim fabric products. Therefore, these elements could be attractive design elements that may command a high price point in new product planning proposals. Moreover, depending on the type of brand preferred by consumers, the impact of design elements on their purchase intention of denim fabric products has different consequences. This study analyzes the design elements preferred by consumers and contributes to the creation of design proposals by designers and apparel firms.

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