A field study was conducted to identify the needs, aspirations and attitudes ofrural consumer. The studyfocuses the areas like the extent ofawareness ofSHG products, factors influencing the consumers to buy the SHG products, satisfaction level ofconsumers from SHG products and problems ofconsumers in buying the SHG products. There is a stiffcompetition between mechanized products oflargescale companies and the SHG products in urban areas. Hence, the present study was conducted in Coimbatore city. The statistical tools of Percentage or Descriptive analysis, Chi-square analysis. Likert scaling techniques. Average score analysis, Average ranking technique and Friedman test are used for meaningful analysis ofprimary data. Valuable suggestions are given to assess the attitude and preferences ofconsumers towards SHG products and increase the sales also.

India is rich in human resources. An effective utilization of human resources can boost the development of India. Hence, both Central Government and State Governments have prepare the number of plans for the economic development. Among the many plans, one of the plans is establishment of Special Economic Zone (SEZ). The very purpose of establishing SEZ is providing all infrastructural facilities, marketing assistance, financial assistance and incentives in all aspects. If all the facilities are provided, certainly, many entrepreneurs may come forward to establish their units in SEZ voluntarily. Mainly labour intensive units are established in SEZ for the benefit of the local area people. Some of the existing Export Processing Zones are converted into Special Economic Zones. One such is Madras Export Processing Zone (MEPZ) which got converted into Special Economic Zone. The researchers wanted to know the impact of conversion on the functioning of the units within the zone area. Many more multinational corporations are very much interested in establishing their sister concerns and branches in India. Hence, it is the need of the hour to know the functioning of units in Special Economic Zones. The present study highlights the ways of functioning of units in SEZ erstwhile called MEPZ.