This study aims to analyze the potential development of salt-based areas in Jeneponto Regency. The method of analysis used is descriptive analysis and mapping analysis based on Geographic Information System (GIS). The results from the research show that Jeneponto Regency, in particular Bangkala district, has the potential for basic physical aspects including geographical location, topography and slope, climatology, geology and soil types, and potential nonphysical aspects including government policies and community institutions. This potential has led to the development of salt-based commodity areas in Jeneponto Regency.