In the article, we are going to consider the possibilities of a conceptual framework of the semantic theory of thinking, which could allow us to develop a concept of joint and dialogical cognitive activity. This paper demonstrates O.K. Tikhomirov's creative influence on the development of cognitive activity psychology. The role of aim-forming in thinking as a process of cognitive activity and genesis of reflection is emphasized. The possibilities of joint and dialogical cognitive activity formation as a result of informative purposes assigned to learners are shown. The role of ethnic prejudices as representations of semantic barriers, during the studying of the virtual mono-ethnic subgroups modeling method (in the conditions of a pilot study of the ethno-psychological phenomena) is considered and is specially allocated. In the present article, the mechanisms of psychotherapeutic influence are also considered and possible intervention programs for an emotional condition are described. Evidences of efficiency of formation and the transformation of personality-semantic education are provided in joint and dialogical counseling, realizing a semantic approach and its development, based on the principles of joint and dialogical cognitive activity.Keywords: semantic theory of thinking, aim forming, joint and dialogical cognitive activity, semantic barriers, ethnic prejudices, semantic educations of the personality, joint and dialogical consultation.O.K. Tikhomirov was the first to study ideation as a specific forming activity. He initially suggested recording systemic properties of the subject of activity; later on, that predetermined the formation of the conceptual ideation theory (CIT). Two circumstances of utmost importance facilitated the aforementioned process: firstly, the implementation of the method of parallel recording of verbal and non-verbal components of the ideation; and secondly, the employment of chess problems as the object of cognitive activity, which was previously and undeservingly ignored.In the second half of the 20th century, O.K. Tikhomirov proposed the experi mental situation model for studying the ideation during chess problems solving. The interpretative potential of this model was made fully available for comprehension only recently. Here we speak about chess problems referring to a distinctive

For any country, the concept of "value" is a vital factor toward sustainable, spiritual, and moral development. At the same time, the preservation of "value" is a complex social phenomenon that must overcome a number of adverse conditions such as the destruction of values in general, the lack of understanding among people, and the failure of accepted norms. This study focuses on the essence of value as an indicator of inter-ethnic harmony in a multicultural society by using the country of Kazakhstan as an example. In general, changes ranging from subtle to extreme can occur for both individuals and ethnic groups in response to historical and cultural changes in society. However, Kazakhstan is unique among all the countries from the former Soviet Union in regard to such changes. With more than 130 ethnic groups, the country has successfully managed to welcome the influx of immigrants and successfully preserve peace and harmony among its residents. In addition, there is political stability among its Available online at www.sciencedirect.com 115 S.M Jakupov et al. / Procedia -Social and Behavioral Sciences 69 ( 2012 ) 114 -123 ethnic groups and an overall tolerant attitude that can only be based on the concept of value at both the cultural and spiritual level.

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