Purpose -The purpose of this article is to provide an analysis of quality management using the Malcolm Baldrige National Quality Award Criteria (MBNQA) criteria in a 300-bed hospital in South India. Design/methodology/approach -Based on Malcolm Baldrige National Quality Award (MBNQA) criteria in-depth interviews are conducted with the heads of the departments in the case hospital. Data is analysed and compared with the MBNQA points to evaluate the performance of the hospital in all the seven criteria's of MBNQA. Findings -The paper presents the strengths and opportunities for improvement through MBNQA criteria. The total points scored are 753 out of 1,000 points. This reveals that quality performance of case hospital is of higher level. However among all the seven criteria, the hospital has still more opportunity to improve the quality in MBNQA criteria no. 4, i.e. measure, analysis and knowledge management. Research limitations/implications -This study brings out a potential area of research about how the ratings and activities in the case hospital compares with other health care organisations. Practical implications -The outcome of this paper clearly indicates that MBNQA criteria act as a powerful tool to analyse the quality performance of the hospital. The health care organisations can use MBNQA as self-assessment tool to evaluate and to improve the health of the hospitals. MBNQA as self-assessment tool help the hospitals to lay the road map for world-class performance. Originality/value -The paper illustrates the measurement of quality performance through MBNQA to the healthcare administrators that is the first step for managing and improving quality in health care organisations. It provides lessons for those hospitals that have already started quality initiatives.

Purpose: The purpose of this study is to examine how companies reach their stakeholders through their website for communicating their sustainable practices and also identify the effectiveness of website communication. Better communication of CSR policies and adopting technologies for implementation would make the company’s sustainability policy stronger (Gayathri S, J.V, 2019)   Theoretical Framework: This research paper deals with the concept ,as per signaling theory, which states that CSR communication through the corporate website (CSRccw) largely contributes to building corporate image (Hetze, K., & Winistörfer, H.,2016).From the list of top 100 CSR companies in India for the year 2020 listed in the futurescape webpage available online at:https://www.futurescape.in/responsible-business-rankings/indias-top-100-companies/,four companies have been chosen for the analysis. This is the research paper in the process; thus it was intended to study two sectors initially and in the future study other sectors are decided to be included. The respective company website section of CSR (Corporate Social Responsibility) was assessed, and the report was analysed using NVivo software.   Design/methodology/approach: Website of the organizations were analyzed using Nvivo (Nvivo 12 – Trial Version). It is a mixed-method data analysis tool with text analysis capabilities.  The method employed in this study is a word cloud and text analysis. This analysis adopts a quantitative approach looking at word frequency, word co-occurrence, and the clustering of documents based on word similarity.   Findings: Organizations aims at adopting sustainable practices and above all they focus and intent to communicate the same to their stakeholders. The Results of this research paper indicates that, organizations predominantly use website among other CSR communication strategies. Most of their focus areas were youth, education. Community development. Words used prominently helped the stakeholders to relate the words which reflected in brand building.   Research, Practical/social implications: The study has analyzed only four companies as a starting point and future studies can be rigorously done using a larger set of sample date set.. a sentimental analysis can be done. Since social media is becoming an effective communication platform, corporations should pay more focus on using social media especially through its website. The corporations should encourage stakeholders’ views related to CSR communication on social media.   Originality/value: The value of this research is that, it helps us understand the way companies use their website for CSR communication, since the majority of these type of studies were conducted are in the developing countries like US and Europe. Limited research and insights are found in the emerging markets. This study focuses on the emerging markets.

Web-based Marketing made our everyday life simple by giving bottomless insights about proposed materials to be purchased for our day to day necessities. It fulfils our expectation to purchase materials and satisfy our present needs. It gives propitious information to customers because of minute correspondence, and its availability 24x7. Webbased Marketing is developing as an awesome level given that sorted out retail is as yet not universal over the length and broadness of the nation with vast retail ties making up under 10% of the market. Internet Marketing is helping individuals in little towns in India get to quality items and administrations like what individuals in the bigger urban communities' approach. It is being estimated that near 60% of online customers would originate from past the main eight huge urban communities. After the entrance of JIO web supplier, rivalry turned out to be more heightened and now clients can get to a tremendous measure of information in moderate cost. This expansion in web entrance has extended the potential client pool and for the most part among Gen Ys. In addition, their simple winning limit offered an opportunity to purchase their everyday prerequisites all alone mould and satisfy their fantasies. The way of life of surfing web to know the execution of their required item makes them purchase items through on the web. Web shopping has its own particular favourable circumstances and it decreases the exertion of heading out to a physical store. Choices can be produced using home calm taking a gander at different decisions and costs can be effortlessly contrasted with the contender's items with touch base at a choice. Also, they feel exceptionally helpful to shop online since it liberates them from expressly going by the store and used their valuable time to some different employments. It is the obligation of the advertisers to give fundamental item data to these surfers and have balanced contact to build an open connection with them and lift their business transformation proportion.

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