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Purpose: The aim of this study is to find users who are willing to use digital marketing over traditional marketing.   Theoretical framework: The article is portraited various research which includes quantitative, and qualitative analyses and case studies available in various databases like a web of science, Scopus is illustrated for a better understanding of the topic   Design/methodology/approach:  This paper wants to find out what makes people want to use digital marketing tools for further study. According to the author's previous research, factors that affect digital marketing are attitude, trust, adaptation, value, and quality. According to the author's analysis of recent studies, digital marketing is more effective than traditional marketing, and users are more willing to use digital marketing than traditional marketing. So, this article shows different kinds of research, such as quantitative and qualitative analyses and case studies that can be found in databases like Web of Science and Scopus. This helps readers understand the topic better.   Findings: The Review provides a literature review of who is willing to use digital marketing over traditional marketing.   Originality/value:  The review discusses theories, methodologies, context, findings, and future scope of research.    Research limitations: Limitations were found when picking relevant journals and articles. Some journals need authentic access to get in, so data can't be analyzed from these articles. Also, this study is limited with rural context.   Social implications:  The use of digital marketing technologies and tools that can be used more effectively to improve the traditional marketing strategy because the word "digitalization" has started to take over the world. Digital marketing tools are one of the best ways to connect with customers and draw them in.

The main aim of this chapter is to create awareness among the researchers about online database resources and to promote effective access to electronic products. A well-equipped and well managed library is the foundation of modern education structure. It is said that education without library services is like a body without soul, a vehicle without and engine, and building with bricks but no cement. The library is the chief instrument for accumulating and using our intellectual heritage. This research work will bring out tremendous changes in the working style of the libraries. University library is a way of making educational and research data and information available to faculty, researchers, students, and others at the institutions and worldwide. A well-structured questionnaire was employed to test the variables using statistical tools.

Maslow's Hierarchy of Needs Theory helps in understanding the literature. Good authors tell stories that are realistic because their characters are based on real life people who develop as Maslow observed. This leads to research in the literature and particularly a short story, which is one of the literary genres written with some characters based on a specific theme, is taken as the field of study. It can be known that Pudhumaipithan is a writer who creates characters based on real life as his stories are only ‘Sketches’ that are metaphors about life. One of his short stories, “Ponnagaram” is taken for the study as it reflects the life of the commons. Thus, based on the hypothesis this paper compares and examines the elements of the pyramidal hierarchy of needs as Pudhumaipithan’s “Ponnagaram” is compatible with Maslow’s Hierarchy of Needs theory.

The present study investigates the impacts of Innovation in learning environment by using research gate among faculty members of the Indian Institute of Management, Tiruchirappalli, Tamil Nadu, India. A creative environment is one that is capable of evolving naturally and adapting as effective tool in management related education and changes, stimulates tremendously in the academic area. The study reveals that the main subjects are the Finance and economics among the researchers. The research gate sufficiently motivates the needed research and learning tools for the faculty members and academic researchers. A country wise top-level reads states India as the 54th elected place of the research gate usage. It is overall total Research Gate scores 129.41. This consists of an Effective collaboration with the Indian Institute of Technology, Madras 9367 Members and Indian Institute of Management, Bangalore 786 members.