This research is aimed at describing teachers' and students' needs in terms of character education based on fairy-tale textbook development. It is intended to discover the level of junior high teachers' and students' needs regarding textbooks, especially in Semarang regency. The method used is qualitative-descriptive research. The data collection was conducted by carrying out interviews, observation, questionnaires, and analyses. Data analysis was an interactive-cycle model through a data presentation and a conclusion. The results showed that the teachers and students in junior high schools need sufficient character education based on fairy-tale textbooks, which requires the following aspects: content, presentation, language and readability, and graphics. Based on the findings, it is suggested that the availability of character education based on fairy-tale textbooks for teachers and students in junior high schools in Semarang needs developing.