Despite high rates of market model economy development in Russia, elements of planned system keep the relevance to this day. So, the production organization of the successful enterprises of the Ural region and the country in general, often includes the adapted techniques of 20, 30 and 50 years old. One of the directions of the corresponding this tendency is work rationing. Increase of productivity became one of the most important criteria of the overall industrial enterprise performance. We consider that a fundamental factor of success at the moment is the human factor, that includes the topics of rationing (norm fixing), workers motivation (different categories are considered: main, auxiliary workers) and motivational stimulation systems. Researches were carried out on one of sites of production of straight-lineseam electrowelded pipes. The reasons of low efficiency and labor productivity at the explored enterprise are systematized. Essence of this article-the detailed description of a method of increase of productivity of a pipe camp through change of system of motivation of the personnel and introduction of a new technique of rationing of work.